To save your precious time, we put together a global marketing calendar that you can easily scan to prepare for the next holiday to make this year the best one yet.
As an e-commerce entrepreneur, every day is a celebration to be marked as an opportunity. We’ve put together a list of dates that you should add to your calendar if you want to generate more sales this year. Some holidays will absolutely go hand-in-hand with your brand and some won’t. That’s more than okay!
The US economy usually slows down during the first quarter of the year. People are recovering from hard hits to their wallets – how do you capture your customers’ attention? The holidays are over but as you know the e-commerce world never sleeps. The first quarter is the perfect time to reconnect with customers that stumbled upon your brand during the final shopping days of last year. Pay close attention to your segmentation. Who are you sharing your messages with? Put together an effective plan to reach your targeted audience through personalized campaigns.
Check out our January Marketing Calendar to learn more about important holidays and occurrences in more detail.
Habrin International Ice & Snow Sculpture Festival – Dec. 25 2018 – Feb. 28 2019
This is the world’s largest ice festival in China. Hundreds of thousands flock to Habrin to witness mesmerizing ice sculptures with their own eyes. This year, the Habrin Ice and Snow World covers over 600,000 square meters and includes more than 100 landmarks. This year is very special because the festival is celebrating its 35th year since its origin and it is considered to be one of the top winter festivals worldwide.
New York Fashion Week – Feb. 8 – 16
New York Fashion Week is one of four major fashion weeks in the world, along with those in Paris, London, and Milan. New York Fashion Week is held semi-annually (February and September). Fashion shows are not open to the public, it is an invitation only event. What do people like you and I do? We either go about our day or throw parties. That means there is an opportunity to appeal to either pro or anti fashion week enthusiasts. No matter which side you choose, you can easily make a quick buck.
Holi – Mar. 20 – Mar. 21
Holi is a Hindu festival to welcome the arrival of spring. It is sometimes referred to as the Festival of colours or the Festival of Love. It all begins the night of the 20th with religious celebrations around a bonfire praying for internal Evil to be destroyed. People paint each other with colors the following morning.
Mardi Gras – March 5
The carnival itself begins on January 6 and continues through midnight on Fat Tuesday. Carnival is celebrated in countries with large Roman Catholic populations. Three distinctive colors are prominent during carnival season – Purple, Yellow, and Green. Purple symbolizes justice, yellow represents power, and green stands for faith. New Orleans attracts 1.4 million visitors each year but it’s not the only place people go above and beyond to throw Mardi Gras celebrations – Mobile – Alabama, St. Louis – Missouri, Rio de Janeiro – Brazil, and Nice – France are among the few others to celebrate days of Carnival.
Carnaval do Rio de Janeiro – Mar 1–9
Rio Carnival is considered the biggest carnival in the world with over two million people visiting each year. The combination of its cultural diversity and Brazilian swing rhythm is what makes this Carnival so unique. “Locals describe the Rio Carnival as “the greatest show on Earth”, celebrations of one kind or another will take place in cities across the whole country.”
St. Patrick’s Day – Mar 17
Corn beef, cabbage, Guinness, and green clothing takes over America on this day. Over 33 million partiers worldwide participate in St. Patrick’s Day festivities, according to Wallethub. That’s a helluva large market to tap into. Not to mention that younger celebrants (18-24) plan to purchase green apparel (31%), according to NRF. If you don’t plan to add St. Patrick’s Day collection I am afraid you are missing out.
The first step of the second quarter is to look back and see what worked and what didn’t. Look at both successes and failures to determine how to approach your next selling quarter to avoid making the same mistakes.
Coachella – Apr. 12 –14 & 19-21
Coachella is a music festival with a splash of art and fashion trends. It is with no doubt one of the most popular music festivals in the United States. This event draws in tens of thousands of people each year. “Coachella was the second-highest grossing festival in 2016, only behind Desert Trip, the classic rock festival with The Rolling Stones, Paul McCartney and more that Goldenvoice held in Indio last fall.” This year’s line up includes; Childish Gambino, Janelle Monae, the 1975, Dj Snake, Diplo, Kid Cudi, Solange, Ariana Grande, Khalid, Zedd, and more.
More lineups here.
New Orleans Jazz Fest – April 25 – May 5
Every year Jazz Fest features New Orleans and Louisiana style music, including the blues, R&B, gospel, Cajun, zydeco, Africo-Caribbean, folk, Latin, rock, rap country, and more.
The White Nights Festival –May 26 – July 23
The festival features numerous cultural events that take place during nighttime, as well as classical ballet, opera, and music. One of the main events is called Scarlet Sails, a giant fireworks show celebrating the end of the school year as ships cruise through the harbor.
We are one step closer to Q4 and with that said you should be revising and tweaking anything that has caused you problems in past. Get yourself ready for the biggest selling season of all the 4th quarter.
Tomorrowland – July 19–21 & 26–28
Tomorrowland is the most international event on a planet. People from all over 200 different countries visit Tomorrowland each year. Over 14 million individuals follow Tomorrowland on Facebook. Instagram has 6.3 million followers and Twitter 2.42 million followers.
Burning Man – Aug 25 – Sept. 2
Burning Man is an annual event to when a temporary city is built in the Black Rock Desert. “80 percent of attendees were from the United States (most notably from California) in 2017, and nearly 50 percent of burners were ages between 25 to 34. In 2017, over 75 percent of burners spent more than $1,000 dollars to attend (excluding ticket cost), and more than 50 percent of attendees had a household income below $100,000.” It truly is a work of art that quickly emerges in the middle of the desert and quickly despairs with no trace.
Burning Man aims to live as a self-sustaining community based on 10 principles:
- Radical Inclusion
- Radical Self-Reliance
- Radical Self- Expression
- Communal Effort
- Civic Responsibility
- Leaving no trace
- Participation and immediacy
This is one of Ireland’s oldest festivals. It is the most internationally recognized Irish festival after St Patrick’s Day and the world’s longest running Oyster Festival. This is a great opportunity to appeal to a very specific targeted audience, and therefore, it will be easier to segment your advertising efforts.
The Fourth quarter is like a gold mine to miners during the Gold Rush. Things to do to have a profitable Q4 of selling:
1. If your business is growing, consider hiring some additional help to help with customer service questions.
2. Analyze trends and take time to predict item hot list.
3. Adjust your pricing strategies to follow trends upward in price from November through December.
4. If you are using automated messages, insert a holiday greeting to spread holiday spirit and festive vibes.
Octoberfest – Sept. 21 – Oct. 6
Oktoberfest is the biggest folk festival in the world. Oktoberfest reflects the culture of Bavaria. What started as a simple marriage ceremony is not a full-blown international event that attracts people from all around the world. In 2017 alone, 7.5 million liters of beer was consumed by 6.3 million visitors over 18 days.
Keywords: Brew, Prost, Beer, Germany, Europe, Drink, Friends, Pretzels, Bratwurst, Potato Pancakes, Potato Salad, Currywurst, Sugared, Almonds, Apfelstrudel, Costumes, Dream Weavers, Munich, Dirndl Dress
Types of beer: Spaten-Franziskaner-Bräu, Paulaner, Hofbräu Munchen, Hacker-Pschorr, Löwenbräu, Augustiner Brä
International Balloon Festival – Oct. 6 – 14
It is the largest ballooning festival in the world, with close to 600 hot air balloons populating the sky during the week of the festival.
Keywords: Get High, Albuquerque, Balloon Festival, New Mexico
Diwali – Oct. 27
Diwali Is known as a Festival of Lights and it’s one of the most popular India’s holidays. Many people look for the perfect outfit to wear during the festival. People celebrate by decorating their homes, shopping, fireworks and performing religious rituals.
Keywords: Festival of Lights, Diwali, Deepavali, Dipavali, Hinduism, Spiritual Victory
Dia de Los Muertos – Nov.1– Nov. 2
Also known as The Day of the Dead. It’s a two-day celebration of honoring the deceased. The Mexican holiday is mainly celebrated in Central and South regions of Mexico and by people who are of Mexican heritage. Some other communities do celebrate the Day of the Death too – Texas, New Mexico, and Arizona. Old Town, San Diego & Santa Ana (California) also celebrate the Day of the Dead.
Keywords: Tamales, Pan de Muerto (sweet roll shaped like a bun topped with sugar), Calaveras (sugar skulls), Pulque, Champurrado
Kwanzaa – Dec. 26 – Jan. 1
This celebration honors African heritage in American culture, consisting of feast and giving.
Keywords: Black Power, African Americans, 7 Principles, African heritage, Umoja (Unity), Kujichagulia (Self – Determination), Ujima (Responsibility), Ujamaa, Nia (Purpose), Kuumba (Creativity), Imani (Faith)
New Year’s Eve Celebrations – Dec. 31
New Year’s Eve is celebrated all around the world as last day of a year. People dress to impress and attend social gathering and parties. Your store can help!
Keywords: New Year, Cheers to new beginnings, New Year Drinking Team, Champagne, Midnight Kiss, Drinking, Partying, Bringing the New Year in Style, Beer, Liquor, Small Bites