Hey you. Let’s talk Twitter!
Unlike any other platform, with Twitter you can reach just about anyone. It used to be that only big companies could get in front of audiences because only they could afford to have a spot on TV. But with Twitter, a company of any size can reach potentially up to millions of Twitter users.
The best part about making money on Twitter is that you don’t need 1,000,000 followers to get started. But there are a couple of things that you gotta get right to make some moola. In this guide, we’ll take a look at how to make use of Twitter to drive merch sales. Shall we get started?
Great! And, frankly, you should. You are in the Print-On-Demand business, and with Twitter, your t-shirt designs can go viral (if they’re funny). That means you can attract millions of people to your online store. If you are on the fence and not sure if you should give Twitter a try, keep reading. We hope that by the end of this article, you will create or revamp your already existing account.
Twitter is the bearer of news, the good and the bad. Twitter spreads news within seconds all over the world. Whether it is politics, sports, memes, and even trending clothing.
Set up your Twitter profile
Whether you already have a profile or you are starting with a brand new one, consider branding consistency. Brand consistency comes in all shapes, from voice to aesthetics. There is nothing more off-putting than inconsistent branding, which in many cases leads to a loss of trust. Keep an eye on what, how, and when you post to make sure to keep a balanced and well-put-together social media strategy.
Pro Tip: Add your store link at the top of your profile page. Easy access for your followers to find their merch. Also, don’t forget to add a CTA in your Twitter bio to drive traffic to your store.
The number one mistake rookies make on Twitter is continuously sending out promotional materials. People like to buy. But they don’t want to be sold. Social media isn’t meant to be used to attack your followers with irrelevant deals. The sooner you understand that Twitter is a tool that helps you to generate conversation, build trust, and establish connections, the better off your business will be in the future.
If you decide to add some promotional tweets here and there, make it count. Video trumps photos any day. Even if you don’t have the best camera gear, post the video either way.
Pro Tip: Always link to your store and CTA, and use relevant hashtags. If you are new to the Twitter world, take a look around. There are plenty of ecommerce sellers that have been using Twitter to increase their sales. Inspiration is at every corner of this planet. Take what other people are doing and make it your own.
Social proof for the win
If your profile has a lot of followers (happy customers) and you put out excellent content unlike your competition, people are more likely to follow you. We get that can be challenging at the beginning. That’s why you gotta get a little more creative. It’s not uncommon for a business to use social proof to drive more sales.
Happy customers love sharing their excitement about a new product. Give them a reason, for example, a chance to get featured on your Twitter profile. In a world where approval is valued, make your customers feel special. Shout-outs and retweets go a long way. In this example, American Eagle is using collaboration to promote sharing.
Social proof is unlikely to happen overnight. Like most things in life, it’s a long-term commitment to building a strong presence on Twitter. You are competing against thousands of equally talented creatives that crave success too. You must be at the top of your game and truly yourself to stand out from the competition. There is only one of you, don’t ever forget that. Play into your strengths to achieve success.
Are you feeling ready to show Twitter what you are made of?! Drop your answer in a comment below!