Testimonials and customer reviews are some of the best ways to impact customer purchase behavior. We’ve all heard it, over 70% of customers look at product reviews before making a purchase. Reviews are VERY important for the success of your business.
Here are a few tricks to double your online reviews.
One of the most common ways to get someone to write a review is with a follow up phone call. It’s the most underutilized way to get in touch with your customers in the ecommerce world.
68% of consumers have left a review for a local business after being asked to do so (BrightLocal, 2017)
Text Message Follow Up
Currently more people are opting for texts instead of calls. Take the time to individually text your customers and politely ask them to rate you on Google and/or Facebook.
It can be as simple as something along these lines.
Hi (Name)! Would you take one minute to leave a positive review on Google about your experience with (Company Name)? Here’s the link. Reviews help my business so much! Thank you for your kind help.
Send Out Survey Emails
Many big corporations are using a single survey question to get a metric about product(s). The question can be personalized to everyone’s needs.
- How likely are you to refer (Product) to a friend?
- On a scale of 1 to 10, how likely are you to refer (Company Name) to a friend?
- How likely are you to brag about (Company Name) to your friend?
- On a scale of 1 to 10, how likely will you purchase from us again?
- As a small token of our appreciation, ENJOY 20% OFF your next purchase.
- As a small thank you, here’s a 20% discount code for your next purchase.
- We appreciate you, as a big fat THANK YOU, add 20% OFF to your next purchase.
Here’s a How to Integrate Survey Monkey with MailChimp
Give Customers A Reason To Leave A Review
It can be simple as sending an exclusive perk to your clients in conjunction with a review request. Most people will be more than happy to take 5 minutes of their time to help your business out.
- A free gift – this can be simple as a small gift card to a coffee shop or a store.
- A personalized note – a heartfelt appreciation email can go a long way.
Set Up A Custom URL To Review Your Website
This is one of the easiest and foolproof ways to direct your customers to your review page without any potential complications. Continue to test the URL link to make sure it’s working properly.
WhiteSpark is a FREE tool where you can type in your business name to generate a unique Google Review link. You can then easily share the link with your customers and exponentially grow your Google Reviews.
Disclaimer: Your business address MUST be available to the public in order for it to work.
Ask For Facebook Review
Social media plays an important role in your business. With a Facebook business page you can collect reviews from customers that purchased your products. Make sure to respond to good and bad reviews. They equally play an important role in your business growth. Bad reviews give you hints as to what your company can do better.
41% of consumers say that brands that replay to reviews makes them feel valued and cared for. (Bazaarvoice)
Encourage Customers To Write A Post Purchase Review
Products matter and so does the purchase process. After a customer checks out, add a pop-up page that asks about their shopping experience. It doesn’t have to be anything complicated. One quick question will do.
- “How would you rate your shopping experience on a scale from 1 to 10?”
You can also leave a space to explain why they chose that specific rating.
Shopify: With Popup – Easy Free Popup by POWr.io you can collect feedback and reviews directly by having survey popups or clickable images.
Over to you. On a scale from 1 to 10, how likely are you to refer CustomCat to your friends?