According to HubSpot’s research, 75% of users never scroll past the first page of search results.
In today’s DNA age it is vital to have a clear business goal. Develop clear SEO strategy to rank high in search results.
Websites at the bottom of the page will not get nearly as much visibility as the ones at the top.
We put together an easy to scan guide to help you improve your SEO rankings, immediately.
Let’s get started!
Organic content is equally important as paid content.
Organic leads are your golden ticket to running a successful business.
Let your customers find you through the search engines at no cost to you. That’s what I call a slam dunk!
The average person only spends a few brief seconds on a page. Make their time count.
Use Spelling Checker
Use spelling checker and have someone proofread the content to catch mistakes.
It’s hard to read blocks of text online. It is easier to hold your reader’s interest with short sections.
Pro Tip: Use bullets, lists, and subheadings.
Flesch-Kincaid Readability Score
- 8.0 – indicates eight-grade level
- 16.2 – is appropriate to reader’s with four years of college education
Stay on top of digital trends. Use Google Analytics to analyze your site performance.
Long-Tail Keywords consists of 4 or more words. Single keywords are too broad.
Long-tail keywords are more specific in nature, less competitive to rank and more qualified to drive traffic to your website.
Include secondary words that help to clarify what your keywords are about.
People don’t use the same words to describe things, therefore include synonyms or words that mean roughly the same thing.
Pro Tip: For a Google search, enter (~) character in front of a keyword and view the results page, synonyms appear in BOLD
Google robots are smart to process the content with stop words (at, to, will, this). Don’t be afraid to use them.
Page speed is now a ranking factor in mobile search too.
Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to the first byte” (how long it takes for your browser to receive the first byte of information from the web server).
Pages that take longer to load lead to fewer conversions.
Check out how to increase your page speed here: https://moz.com/learn/seo/page-speed
Site structure is important for users but also for high SEO ranking.
Optimize your page in a way to promt a quick orientation.
Include descriptive words in your call to actions.
Include names of product and something meaningful about it.
The most effective call to actions, include imperative verb and benfit.
Imperative verbs: act, add, apply. buy, click, join, learn, register, and more.
Responsiveness is very important for mobile search.
Your site should be mobile, or tablet friendly.
Google Analytics is a great tool that provides quantifiable data on how mobile visitors are engaging with your content.
Too much cross-linking between unrelated subjects will most likely confuse the search engine.
Links from your site to other site are called external links.
External links count towards search engine rank.
According to moz.com today major engines use metrics to determine link’s value such as trustworthiness, popularity, content, and the number of links to the same page on the source page.
Test your links and make sure they are properly working so you don’t end up with frustrated visitors or worse devalued ranking.
When you rebrand, links become broken and that may result in poor customer experience.
Hint: Take 30 minutes out of your day to click through your site to look for errors.
Description Meta Tag
Meta tag should be written like a sentence because that is what search engines display within a result listing. Do not repeat words twice. The length guideline is 12 to 24 words.
Meta Keywords Tag
It can be written as a list, separated by commas. Start with long phrases and end with single words. Total length should not be longer than 48 words.
When you include images, video or other visuals – describe them in the surrounding text.
Search engines cannot analyze multimedia, therefore it is important to explain the picture in surrounding text.
Tips: Larger files should have a longer text descriptions and vise versa.
Generally, the Alt conent should not exceed 12 words.
Text surrounding the multimedia
Include description either above or below, or next to the multimedia file.
Use captions or what explain what the image shows.
Add actual words to the file name of the multimedia file.
Add descriptive text into the Alt attribute.
For example: alt=”Print On Demand Tshirt”.
The higher you rank the better of you’ll be. How are you using SEO to rank higher?