Google Analytics is significant, and one of the most overlooked tools with ecommerce newcomers. Why is that? More often, we concentrate on how to make things look pretty, but we tend to forget about this powerful tool that helps to move the needle in our business further.

In short, Google Analytics measures the activity on your website. It’s a handy tool to know what’s working (and what’s not), so we can make adjustments in our business.

Google Analytics can be a bit overwhelming at first, but it doesn’t have to be that way. There are so many different ways you can maximize the use of Google Analytics, but even just monitoring the most basic data, such as where your audience comes from or how they interact with your site, is a step in the right direction.

What are your customers searching

Internal Site Search can come with a whole lot of value if you know what visitors are looking/searching for upon entering your website. A search feature not only adds value for your customers (helping them find what they are looking for faster) but also gives you an insight into what they are thinking of purchasing, a profit opportunity that you may just be missing.

What are your exit pages

Exit pages are the last pages people visit before they exit your website. That can tell you many things. Take in account both low and high performing pages because you can learn a lot from both.
Low performing pages are a great source of information. Maybe your page is loading too slow, or the copy isn’t up to the standard of your typical user. When building a brand, you continuously have to tweak everything you do until you get it right, and then do more to provide an experience that will blow your audience’s mind.
It is much brighter on the other side of the fence. Use the information from high performing pages to distribute similar concepts among the low performing pages to achieve a better quality user experience. If you need ideas on how to improve your exit pages, we’ve got you covered with an entire blog post on How to Optimize Your Store with SEO Keywords.

Who is visiting your store

The core of every business is an audience. Wondering how many users are visiting your website, and from which sources? Google Analytics measures all that.
With Google Analytics, you can get down to the very nitty-gritty details. For instance, not only can you finally understand where (geographically speaking) you should focus your marketing efforts, but you can track things like engagement and length of a session. You can access audience related data in Google Analytics by clicking “Audience” on the left side panel.

What are your most read blog posts

We know what you are thinking, “Enough with the blog, we’ve heard it all.” But what if we told you that blogging could be your biggest resource of acquiring new customers? Ha, gotcha.
If you haven’t gotten started on one, blogging is a long term investment and worth your time. To get started, find out why it is a good idea to add a blog to your website at Reasons Why You Need A Blog For Your Store.
Already have a blog? Great! Google Analytics can help you determine what content is doing well. When you know what’s working, you can approach the topics from a different point of view. Take the best performing topics and repurpose the content into additional blog articles. The next step, of course, is to monitor how well those articles perform. Rise and repeat!
We hope that signing up for Google Analytics is now on your to-do list because, believe me, it’s a powerful tool that will point you in the right direction to gradually grow your business. What do you hope to get out of Google Analytics?