Best St. Patrick’s Day Cities You Should Market To

Now that winter is “almost” behind us and with St. Patrick’s Day falling on Sunday we are expecting to see more people celebrating throughout the entire weekend. The holiday is popular among individuals 18-34 years old. College students will find all kinds of ways to have fun on and off campus on March 17th. Be sure to check these TOP 5 spots to market to on St. Patrick’s Day. Remember, you don’t have to be Irish to sell Irish designs. 

Create designs based on a specific location. This way you make sure to avoid marketing into thin air. Targeted advertising will yield you a higher profits. Almost everyone has social media accounts but that doesn’t mean that they find St. Patrick’s Day interesting. Identify general characteristics of your audience such as age, gender, income and target people who live in certain regions (Chicago, Boston, Philly, Buffalo, New York City & Tampa).

Each of the cities mentioned above puts their own spin on St. Patrick’s Day, check out how you can make your designs stand out. 

Chicago St. Patrick’s Day parade is one of the largest parades in the country. Each year thousands of individuals flock to watch Chicago River turn green while St. Patrick’s Day Parade marches through Grand Park. This tradition started back in 1062 and it remains the most popular city’s tradition to this day. Chicago has a rich Irish-American history. According to U.S. Census, over 200,000 Chicagoans claimed to have Irish ancestry in 2015. 

Neighborhoods with Irish-American History

  • Beverly
  • Norwood Park
  • Rogers Park
  • Mount Greenwood 

Popular Activities

  • Chicago River Dyeing
  • Downtown Parade 
  • St. Patrick’s Festival at the Irish American Heritage Center
  • St. Patrick’s Day Party at Harry O’Caray’s
  • St. Paddy’s Day River Crawl 
  • Chicago Shamrock Crawl 
  • Irish Stroll Bar Crawl

Popular Food & Drinks

  • Bottomless Green Mimosas
  • Irish Breakfast 
  • Patty’s Daiguiri
  • Shots of Jameson 
  • Shepard’s Pie 
  • Fish & Chips 
  • Green Beer
  • Shots of Irish Whiskey 
  • Reuben
  • Lamb & Guinness Stew 
  • The White Walker Tipperary 

Runs & Walks

  • Shamrock Beer Run 5K – March 9, 2019
  • St. Paddy’s Day 5K/8K Run & Walk  – March 16, 2019
  • Deer Park St. Paddy’s Day 5K & 10K  – March 16, 2019 
  • Bolingbrrok St. Paddy’s Half Marathon & 5K – March 17, 2019 
  • Bank of America Shamrock Shuffle 8K – March 24, 2019
  • Manhattan Irish Fest Parade 5K – TBD

2. Boston, Massachusetts

Boston in general is one of the top St. Patrick’s Day destinations drawing hundred of thousands visitors each year. Boston held America’s first St. Patrick’s Day celebration in 1737, it holds the record for the largest St. Patrick’s Day parades to this day. Passionate crowd – that’s an understatement!

Neighborhoods with Irish-American History

  • Abington
  • Marshfield 
  • North Weymouth 
  • South Weymouth 
  • Walpole

Popular Activities

  • Boston’s Irish Heritage Trail 
  • Irish Film Festival 
  • St. Patrick’s Day Parade (locally known as “Southie”)

Popular Food & Drinks

  • Traditional Cornish Pasties
  • Traditional Boiled Dinner 
  • The Green Flagon (lemon vodka and Midori concoction)
  • Kiss Me, I’m Angry (hard cider with shots of whiskey and amaretto)
  • Irish Bacon 
  • Sweet Potato Hash Browns and Jameson
  • The Irish Scrambler 
  • Black & White Pudding 
  • Sloppy Irish Joe (Shepard’s Pie meets Texas Toast) 
  • Irish Brown Bread
  • Banoffi Pie 

Runs & Walks

  • Running of The Leprechauns 5K  – March 16, 2019
  • Mick Morgan’s St. Patrick’s 5K – March 16, 2019
  • St. Patrick’s Day Road Race – March 17, 2019

3. Philadelphia, Pennsylvania

This city offers something for everyone weather you want to roam the streets in a Leprechaun outfit or you want to grab a tasty cabbage meal in one of the city’s pubs or alehouses – Philly has it all. Erin Express takes the hassle out of transportation so all the Leprechauns can enjoy this holiday safely. 

Neighborhoods with Irish-American History

  • Crum Lynne
  • Mayfair 
  • Roxborough 
  • Fishtown 
  • Corktown – is known to be Irish section of West Philadelphia 

Popular Activities

  • Erin Express (buses rotate around the most popular bars in Philly)
  • The Shamrock Crawl
  • Lucky Hour Bar Tour 

Popular Food & Drinks

  • Irish Potato Candy – traditional Philadelphia confection (doesn’t actually contain any potato)
  • Irish Car Bombs Jameson 
  • Whiskey served with side jar of picked cabbage 
  • Cabbage and a Guiness beef stew
  • Corned Beef and Cabbage Empanadas  – Nick’s Bar and Grille 

Popular Hang-Out Spots

  • Cavanaugh’s Headhouse Square
  • Copabanana Slainte Pub and Grill
  • Liberty Bar
  • McGillin’s Old Ale House
  • Homemade Irish Potato Soup 
  • Bass Ale Battered Cod/shrimp
  • North American Salmon with an Irish Whiskey Sauce 
  • Celtic Cheese Bread

Runs & Walks

  • Conshohocken St. Paddy’s Day 5K Classic – March 16, 2019

4.Buffalo, New York

The big parade is on Sunday but the real parade is on Saturday in the city’s Old First Ward – that’s were all the original immigrants used to live. Besides parades there are plenty of other things to do on St. Paddy’s Day.

Neighborhoods with Irish-American History

  • South Buffalo

Popular Activities

  • The “Old Neighborhood” Parade AKA “Old First Ward”
  •  Downtown St. Patrick’s Day Parade 
  •  Herschell Carrousel Factory Museum

Food & Drinks

  • Corned Beef & Salt Potatoes 
  • Keg & Eggs 
  • Corned Beef Sandwich

Runs & Walks

  • Shamrock Run – March 2, 2019 

St. Patrick's Day Lingo

  • Hooley 
  • High Holy Day
  • Paddy Day

5. New York City, New York

The Big Apple makes the top 5 of all the places to celebrate St. Patrick’s Day due to a large number of Irish pubs scattered around New York City. There are over 200 Irish pubs and eateries to choose from. 

Neighborhoods with Irish-American History

  • Breezy Point
  • Pearl River
  • Sayville 

Popular Activities

  • St. Patrick’s Day Parade
  • Lower East Side’s Tenement Museum
  • Irish Arts Center in Midtown
  • St. Paddy’s Pub Crawl 
  • Sober St. Patrick’s Day 
  • Stout and Whiskey Tasting Class
  • Irish Art Center
  • Luck of The Irish St. Patrick’s Day Pub Crawl NYC

Food & Drinks

  • Lucky Charm Cake 
  • Irish Mule
  • Green Donuts
  • Green Eggs
  • Irish Coffee

6. Tampa, Florida

Tampa comes in 8th place! Why is Tampa so high on the list? According to Wallethub, Tampa is tied with New York City for the most Irish pubs per capita in the nation. I bet you didn’t know  that. 😉

Neighborhoods with Irish-American History

  • Channel District 
  • Harbour Island 
  • Palma Ceia
  • Virginia Park 
  • Belmar Gardens 
  • MacDill AFB Area 
  • Ballast Point

Popular Activities

  • St. Patrick’s Renaissance Festival 
  • Leprechaun Contest 
  • Bonnie Knees Contest 
  • Pig Swig Event 
  • Brandon St. Patrick’s Day Bash 
  • Mayor’s River O’Green Fest 
  • Shamrock Scavenger Crawl 
  • Rough Riders Night Parade
  • Cornhole Tournament 
  • St. Pup-Trick’s Day
  • Blarney Bike Ride
  • St. Patrick’s Trolley Hop
  • Paddyfest

Food & Drinks

  • Jameson Irish Whiskey IPA
  • Paddy’s Themed Burger 
  • Baileys Candied Bacon 
  • Keggs & Eggs
  • Traditional Soda Bread
  • Chocolate-covered Irish cream Cheesecake 
  •  The Irish Mule  (ginger beer, Jameson Whiskey, lime)

Runs & Walks

  • Shamrock’n Run 5K, 1.5-mile walk, Clover kids fun run 
  • The Leprechaun’s Run 

Be different. Segment your target market carefully. Unless your design is one of a kind, you will have a hard time catching up to those who have been in business for some time. Find a gap. One of the ways you can do that is to do extensive market research in the regions that we mentioned above. Get specific – the more specific you’ll get the more you can target the people who will love and buy your product. 

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