The Ultimate Guide To Selling Stickers Online

With the rise of social media, our society craves public attention. We tend to express ourselves quite more often than ever before. Stickers are used by many different cultures all around the world to express beliefs and interests. 

We hope this information will inspire you to create a new campaign, featuring one of the six stickers that CustomCat has to offer.

Girl Power Sticker on splash background

“These days, customers want to personalize and express themselves, and stickers, along with pins, etcetera, are great ways to add that customization to a jacket, backpack, or phone case,” says Rhyu. “As customers customize their products with stickers, they’re choosing which brands they want as part of their lifestyle.”

Dog Lover Bone Sticker on splash background

With the outdoor durability feature, you can create a sticker for any occasion.

Semi-permanent die-cut vinyl with a satin finish.

Ideal for smooth flat surfaces such as laptops, books, and windows.

Easy application; 6 mil thickness; 5-year outdoor durability.

1/8 inch white border around each design.

Decoration Method: Dye Sublimation


Circle – Not only are these great for self-promotion (wink, wink), but they are made of durable vinyl that prevents the sticker from damaging. Select the preferred size and start designing. 

Dog Bone – These are cut perfectly into bone shape, which makes dog lovers impossible to resist. Perfect for anyone who is in love with their furry friends.

Heart/Star– Heart-shaped stickers can be used during many occasions throughout the year (Valentine’s Day, Grandparents Day, Father’s Day, Mother’s Day, Sweetest Day, Christmas, and New Year’s Eve). 

Rectangle/Square – Straight edge shapes complement almost every design (food, quotes, flags, city names, military symbols, sports, and more). 


Our six stickers are each available in 4 sizes; small, medium, large, and extra-large.

Stickers sizing

Shipping & Pricing

Each sticker single ships for now! An update will be sent out if anything changes. 

Pricing below is for all products (circle, dog bone, heart, rectangle, square, and star).

Stickers Shipping & Pricing

Using Stickers Templates

All templates are available in PNG format. PNG templates are easy to use. 

CustomCat offers six distinctive options: Circle, Dog Bone, Heart, Rectangle, Square, and Star formats.

  1. Open Template in Photoshop. Go To File > Open PNG Square Sticker File.

2. Adjust your design, so it’s aligned properly.

3. When you are ready to save your file. Turn off the template layer by clicking the eye icons.

4. Go to File > Save As, select PNG. Click ‘Save’. 

What is your target market?

Your shop is well known for your niche. If so, great! Stickers make an excellent low-cost addition to your already existing products. They can be sold as up-sells or cross-sells. They can also be paired into product bundles with Posters and Canvas and sold for a lesser price as a holiday deal. 

Where can I find inspiration?

Dream Big Star Sticker on splashy background

Anywhere. Inspiration can strike at any moment, but for now, here are a few places you can check out sticker designs. 

  • Amazon
  • Etsy
  • All Stickers
  • Pinterest 
  • Instagram 
  • Get Offline 

Do's & Don'ts

Sassy since Birth Sticker on splash background

Simplify – Complicated designs will not only look crowded, but they will confuse your audience. 

Short & To The Point – Create catchy and straightforward phrases to catch your’s audience attention. 

Colors – Don’t mix too many colors. Pick color or two if you are working with text. An image can consist of multiple colors. Check out this great tool to help you decide what colors compliment each other. 

Design with CMYK – safe colors – For the best results, use CMYK-safe colors in an RGB color mode for the most accurate results. Sometimes converting from CMYK to RGB leads to things like light blacks or orangish reds.

Design with a minimum of 300 PPI – Lower dpi/PPI can work for blankets/towels/canvas as pixelation isn’t as noticeable. Still, if the larger stickers get ordered with low-quality artwork, you’d notice.


Bleed Area – It is important to extend images beyond the save area to avoid the unpopular white boarders after trimming.

Design Inspiration

The Adventure Begins sticker on splash background

Strong Message – Does your company stand for something bigger? Maybe your company supports a cause. Stickers are a great way to showcase what you believe in. 

Funny Characters – Who doesn’t love animated characters? They are fun and engaging. Plus, characters can be used to target all audiences, big or small. Don’t forget that adults like stickers too. 

Minimalism – Minimalism continues to trend. Do you want your artwork to look sophisticated? Use no more than three distinctive colors. Check out our typography post on how to work with lettering, spacing, and graphics to achieve the desired minimalistic look.

Where can stickers be placed?

Camp Life Rectangle Sticker


  • Laptop
  • Phone Case
  • Water Bottle
  • Skateboard 
  • Skis/Snowboard 
  • Cooler
  • Suitcase 
  • Drone
  • Car / Van 
  • Lawn Mower 
  • Work Bench
  • Speaker
  • Travel Mug
  • Tool Box
  • Tablet Case
  • Passport Cover
  • Roof Rack
  • TRX Bike
  • Scooter
  • Helmet
  • Bench Press
  • Wheelchair
  • Equipment Case
  • Trashcan
  • Mirror
  • Plastic Storage Container
  • Calculator
  • Language Tag
  • Care Package
  • Filing Cabinet
  • Binder
  • Folder
  • Planner
  • School Locker
  • Snail Mail
  • Coffee Table
  • Thermos
  • Travel Mug
  • Clipboard
  • Garage Fridge
  • Surfboard
call to actions
  • Get your first sticker on us! 
  • You might want to check out our extra-large sizes. 
  • Big or small, we got them all. Shop Stickers!
  • See stickers in action. Head on over to Instagram Stories NOW! 

Get Started NOW

Similar to other products, stickers don’t require any upfront costs. Don’t have this opportunity to pass you. Get started today!

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This Post Has 3 Comments

  1. You discussed minimalism, which is no doubt a basic principle of sophisticated design. But it takes a big consideration, as you can not keep every design minimalistic, but with such approach you can get maximum elegance in design.

    1. Hey John, thanks for bringing up a different point of view on the topic of minimalism. I couldn’t have agreed more, minimalism is the baseline to what can be done.

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