People respond to social media content differently, lifestyle content has become widely popular across the world. It highlights your business beyond your products or designs. It shows customers how, where, and when they can use you products and designs.
When you think about photographing content, think about your buyer persona – what they like to do, where they hang out, etc. Ultimately it’s like building any relationships, first, you have to get to know someone to understand if you’ll get along.
Labor Day – 2nd
During this weekend, people squeeze in last-minute family trips. There may be some individuals who just want to enjoy the long-weekend without having to worry about missing deals. Let them know that you got their back by extending Labor Day deals until Tuesday, September 3rd, so they can enjoy their holiday in peace. Include words like Relax, Recharge, Enjoy, See you on Tuesday the 3rd, Happy, Peaceful, Savor, Summer, and more.
Last Minute Back To School Shopping – First Two Weeks Of September
Remind audience about items that will go back to regular pricing within the next couple of days. Reminders come off less intrusive than “Hurry, this offer won’t last”.
National Grandparents Day – 8th
Grandparents Day is most definitely worth of celebrating. Take a photo of your grandparents wearing some of your merchandise. You can caption it as something along the lines of “We (I) have the best grandparents in the whole wide world.” Add a link to the product(s) that the grandparents are wearing in the photo.
Patriot Day – (9/11)
If your store is based in the USA, give a shout out to all the dispatchers – firefighters, medics, police, and many other brave souls for their courage and bravery. Please, be respectful and don’t get controversial. Anything along these lines will do: “Always Remember”, “Never Forget”.
Friday the 13th
Take this day as is. Some correlate this day to bad things, however, you have the opportunity to turn this day into a positive day. Take advantage of the number “13”. Present 13 Top Sellers to your audience. You may also want to add a discount to get your customers excited about buying.
Wife Appreciation Day – 15th
Ask your audience a question. What does appreciation like? When you publish content on social channel set aside a few minutes (depending on the size of your audience) to engage and respond to all comments. Get to know who your audience on more personal level.
Oktoberfest – Sept 21th - Oct 6th
Germans are not the only one to celebrate Octoberfest. Everyone knows that Octoberfest is yet another opportunity to promote deals.
Autumn Equinox – 23rd
Every time there is a season change we tend to hear more about balance, reflection, and recharge to get ready to get our bodies ready for new beginnings. Your social media post doesn’t have to be about yoga, however, you should include something about balance (“Look at that design balance!”) or new beginnings (Introduce a new member of your business family).
Pro Tip: Create a collection of meditation, yoga, and spiritual designs.
National Hunting & Fishing Day – 28th
This day can be beneficial to your brand if you sell outdoorsmen related designs, however, you may want to avoid celebrating National Hunting & Fishing Day if you know your audience doesn’t like hunting.
International Coffee Day – 29th
Coffee is a common topic that almost everyone can relate to. Take a lifestyle photo of you or someone drinking coffee from a cup with one of your designs. Use #NationalCoffeeDay to address the reason for this particular post.
Running – All Month
Fall is running season. The temps are down and races are in full swing. Your captions can include a variety of things, such as “Running toward a new (product)”.
If your business is sports-oriented, we recommend implementing some 5K, 10K, Half Marathon, Marathon, and Ultra races to your category list. T-shirt designs can include anything from nutrition, training, to the actual race day.
Farmer's Market Outings – All Month
Go to a farmer’s market and take a photo of yourself wearing any type of gear that you sell. Add a second photo of what you bought (your basket or a bag filled with all the goodies). If you don’t have a farmer’s market near you, you can go to a local grocery store and caption your photo “My kind of Farmer’s Market”.
Fall Colors – All Month
Fall is a popular time of year, especially in the midwest. There are so many popular activities that people love to do. You can refer to #Fall anytime during September through November.
Scavenger Hunts – All Month
Social media can be used to announce scavenger hunts. Here’s an idea: make a list of places (backgrounds) where your products would match with.
- A fountain
- Coffee Shop
- Amusement Park
- River Walk
- Fast Food Restaurant
- Grocery Store
When an individual completes this challenge feature their posts on your Instagram account.
World Vegetarian Day – 1st
Similar to fishing and hunting, there will always be two sides to a story. Based on your audience pick a side – if you sell hunting-related items you may want to create designs that oppose Veganism.
World Smile Day – 4th
Encourage your followers to send you a cheesy photo of them wearing a product with one of your designs. Add comment, “Top smiles will be featured on our social media”.
Pumpkin Everything – All Month
October is known for pumpkin coated everything. Whether you want to include pumpkins in your designs or do something else that’s up to you. However, be sure to add a pumpkin touch to your social media photos (use props, choose certain colors…etc.)
Football – All Month
Football is widely popular in the States but not so much around the globe – unless Super Bowl comes around. People tune in to say they watched the half time show. Paint your face and wear your football related design. Snap a photo and ask your audience a question. “Who’s your team?”
Halloween – 31st
Puns and memes work magic on social media. When people like something, they are more likely to share it with their friends. When friends of friends choose to share, you find yourself surfing the social media viral wave. Take Halloween as the the perfect opportunity to gain new followers and friends.
World Teachers' Day – 5th
Teachers are important to our society. Post a shout out with an included promo code: TeacherAppreciationDay. It’s the least we can do to appreciate the work they do in shaping lives of many.
Hockey – All Month
Hockey season is back and so are a ton of hockey fans. Provide your audience with an opportunity to purchase new gear for the season.
Bonfires & Smore's – All Month
Warm clothing pieces are in a full swing. Here is a list of captions that you can use with pit fires and hoodies.
- Cuddle weather
- Find your fire
- Just a bunch of happy campers
- Let there be pumpkin spice and s’mores in your life
Ciders & Donuts – All Month
Yet another phenomenon that has spread throughout our nation through social media: cider & donuts. It’s an activity that is glamorized with photos on Instagram and Pinterest. Use this opportunity to sell more products.
Holiday Matching Gear – All Month
Shoppers are on the hunt for holiday themed gear. Design a couple of holiday-themed hoodies and start promoting early.
Everything you need to know to have a successful holiday selling season – Holiday Guide & Shipping Deadlines.
Veterans Day – 11th
Keep your Veterans Day social media posts honorable and professional.
You want to generate more sales with your Veterans Day marketing, right?
You need to read this – Veterans Day Marketing Guide.
Single's Day – 11th
Single people like to treat themselves too. They want to feel loved and valued, so show them how much you care. Put together a discount code to honor independent individuals who want to treat themselves for fun.
Thanksgiving – 28th
Share thankful thoughts this holiday season. Don’t forget to tell a story. One good story surpasses everything else.
Black Friday & Cyber Monday – 29th & Dec 2th
Use social media as a reminder to promote discounts.
How do you get more people buying on Black Friday & Cyber Monday?
The answer is simple – implement these marketing tactics into your overall marketing strategy. Read more at Black Friday & Cyber Monday Guide.
Small Business Saturday – 30th
Partner up with some other business and cross-promote each other to help each other grow.
Christmas Ornaments – 1st - 25th
After Thanksgiving, the mood shifts into the holiday (Christmas) spirit. People decorate their homes with Christmas decor. Personalization is super popular, especially with Christmas ornaments.
Engagements – All Month
According to Statista, December is the most popular month to get engaged. Most weddings take place in the summer. That means fall and winter are the most popular seasons for engagements.
Pond Hockey Games – All Month
Pond hockey is similar to ice hockey, however, pond hockey focuses more on skating and puck handling rather than physical contact. Pond hockey isn’t just a sport that kids play in their backyard, it has become much more than that. There are highly talked about pond hockey tournaments all around the world. As far as your social media posts, place your design on one of our hockey jerseys and hashtag it pond hockey season.
Bucket List – All Month
As we approach the end of the year, many people reflect on their past and look forward to future. Come December, people start planning their summers. Show them where you plan to go by pointing at a map. This method not only inspires them to take action but it also says, “Hey you need this hat to travel the world”. In the comments ask, “Where will your summer bucket list take you?”
Bowling – All Month
Bowling is a very popular indoor sport during the cold months. Winters are long and days are short, that’s when people find this activity fitting. Most bowling outings happen in months of December through March.
Winter Photoshoots – All Month
People do professional shots for a variety of reasons and Christmas cards are one of them. Christmas cards wouldn’t be the same without some kind of commonality in the photo. Hint: Everyone wears the same beanie or sweater.
Homemade Hot Cocoa – All Month
The desired winter drink of choice is hot cocoa topped with marshmallows. According to Google Trends, over the past 14 years hot chocolate searches spike just around December. Make yourself hot cocoa, add marshmallows, snap a photo, and post it on social media.
Mid-Winter Vacation – All Month
During cold months people head down to warmer climates. That’s when you can re-introduce summer wear and accessories.
Yoga Classess – All Month
December is too cold for outdoor workouts. Fitness junkies flock toward indoor studios. Classes range from yoga to boot camp classes. Boutique fitness skyrocketed in popularity mainly in urban cities. People pay anything from $20 – $50 for a single class. Hint: They are more likely to spend the same or twice as much money on workout gear.
Pearl Harbor Day – 7th
Similarly to 9/11, when it comes to major events you need to be aware of the past and the present. Address Pearl Harbor with the respect and care.
Chocolate Covered Anything Day – 16th
Ask or fill in a blank sentence. “Chocolate covered __________.”
Winter Solstice – 21st
Winter Solstice is the shortest day of the year, remind your audience to be mindful of their time.
Hanukkah – 22nd - 30th
Not everyone celebrates Christmas, so don’t forget to include Hanukkah in your social media marketing.
Christmas Eve – 24th
Wish your audience Merry Christmas by posting a meme, photo, video, or graphic to resemble your brand.
Christmas Day – 25th
You can dress up in a Santa outfit, take a video of yourself, and start unpacking presents (your products & designs). Caption it: “Santa’s here!”
Boxing Day – 26th
Boxing day is a major shopping holiday, similar to Black Friday and Cyber Monday. After Christmas retailers offer discounts to convince consumers to continue shopping. Boxing day is generally recognized in Canada, the UK, and Ireland but in recent years it has become popular among Americans too.
New Years Resolutions – All Month (especially late December)
Write down a list of your resolutions and ask your audience for theirs.