In the last couple of years, a video has experienced a tremendous boom. Facebook, YouTube, and other video sharing platforms are taking advertising to the next level. Video content is a quick way to get the point across to your audience whether it’s a launch of a new product or holiday sale. According to Shannon Lords, “Effects of our increasingly digitized lifestyle have made us into the speed-daters of storytelling.” We consume video like no one’s business but there is a catch, keep your video short and sweet for high audience engagement.
Produce high-quality videos. What does a high-quality video entitle? Start today, and practice often. You can shoot high-quality videos straight from your iPhone. Do you want to take your photo skills to the next level, that’s completely up to you, go ahead and purchase DSLR camera.
8 Inexpensive Ways To Shoot Video for FB with iPhone
Shoot 1:1 or vertically 9X16
Aspect ratio matters. According to Greg Jarboe study, the top-performing videos are 1:1 and vertical videos. Make sure to plan ahead before you shoot your video, consider your editing methods.
Steer away from the zoom function
Use a tripod for stabilization
Prop your iPhone up to avoid shaky video content. Unnecessary movements can be very distracting to your viewers and can take away from the key message. If you don’t own a tripod, that’s okay, use what you have. Look around your environment, set your iPhone on top of a desk and prop it up with a stack of books.
Use AE/AF Lock to lock focus and exposure
According to engadge.com “AE/AF Lock feature is useful when you are taking a photo with variable light conditions or in an area where there are stark differences between the light and dark objects in a scene.” Use this feature to tell a story. Take your newest product out for an adventure and showcase the product specs and its versatility.
Pay attention to lighting
Take an advantage of the natural light for soft subtle inexpensive effect. Although, you don’t need expensive flashes and light bulbs you do have to pay close attention to the direction of light to avoid unnecessary shadows that might cause a distraction to your viewers.
Have clean backdrop setup
Eliminate clutter and avoid distractions. The general rule of thumb, clean before you shoot.
Use editing apps
Shakr – “Create ROI generating videos for your brand and products in minutes.”
Promo – “Promo is the only digital video service that fuses premium footage, quality licensed music, and attention-grabbing copy to create instant promotional videos at affordable prices.”
Ripl – “Build animated videos within seconds.”
Other video editing application include iMovie, Magisto, and Quik, although those are often used for storytelling content.
Most importantly have with it! Your first video doesn’t have to be perfect. Perfection takes time, be patient and follow through. Practice your craft one day at a time.
Facebook marketing strategies for your e-commerce business
Have your customers Go Live
According to Sprout Social,“20% of videos are Live Broadcasts.” Think about asking your customers to review your products live as they are opening their package. This has been proven way to advertise on social media (many successful brands are partnering up with bloggers to promote their products live). Remember it cannot be forced. Do not bribe your customers to review your product, the audience will sense its untruthfulness. Live video connects the audience to the real-life experiences and no edits. Facebook reports that people spend more time watching live videos versus non-live videos. We tend to interact more with live videos by leaving a comment or getting into a lengthy conversation with the video audience more than regular videos.
Introduce Product Details
Although customer reviews can be hit or miss. You can be in control of announcing new products or promoting sales. Add a short clip on your Facebook business page with the product details of a newly added product. Include, material; sizing recommendations; color offering; decoration method; and give suggestions for the product usage. This method brings the new product to a spotlight within seconds. It eliminates the time your customers read wordy and sometimes boring product descriptions on their own. Get creative, think of the new ways to announce new products. For example, order a sample and take the product on a hike or city walk and create a quick,15-second clip to showcase the versatility of the product. Show off your products in unique ways.
According to Sprout Social, “85% of Facebook users watch videos with the sound off”. That can put a hole through your Facebook marketing strategy unless you add a third element to your advertising game-plan. That’s when Boomerang comes in handy.“The Boomerang app takes a burst photos, then speeds them up and plays them forward and backward to create a looping Boomerang video” with no sound. Perfect for those who just scroll down your page for something to catch their eye. Show the behind the scenes – the goofy side of your e-commerce business to grab attention.
If you are familiar with social media you know how important video is. So what are you waiting for? Get started today!