A new year brings a fresh start, excitement, and hefty goals. Here are 8 brilliant ways to kick off your marketing in January. Let’s dive in! Shall we?
Start promoting months in advance. Like any other holiday, New Year’s Day marks the beginning of a new era. Some vow to workout three times a week and some look forward to trying a new diet.
Goal setting is in full swing for almost everyone. The word “NEW” is used quite often because it symbolizes a positive change.
The first month is crucial to your business because people are still high on setting goals. After January, staying on track seems to go downhill.
According to U.S News, approximately 80% of resolutions fail by the second week of February (if not earlier), and that’s because people set goals that are so drastically different from the lives they lead.
2. Target Popular Resolutions
Exercise more often – Exercising is one of the most popular resolutions that one can make. The purchase of gym memberships spikes during the first couple of days in January. According to Google Trends, the keywords “gym membership” have been on a steady upward trend since 2004. And as you can see below, there are monumental spikes between December and January every year.
Design tip: It’s not uncommon to fall off the New Year’s resolution wagon. Create designs that are likely to get people back on track.
- Motivational Quotes
- Specific activity: Cardio, Weightlifting, Team Sports
- Food + Working Out
- Body Image
Eat Healthier – “Eating Healthy” can stand alone, but it is most commonly combined with exercising. This is because the two resolutions complement each other in so many ways.
Design Tip: Create designs that people can wear daily as a reminder of who they are.
- Vegan / Vegetarian
- Fruits & Vegetables
- Nutrition / Nutritionist
- Organic / non-GMO
- Days of the Week + Food
- Grow / Hunt (Provide)
Learn a new hobby – Many people vow to do something they haven’t done before. People take up anything from piano lessons to skydiving.
You can let your imagination run wild. Design anything from photography to horse riding. Check out these 100 Niche Ideas that you can use as a stepping stone to creating something extraordinary.
Design Tip: For the best effect, we recommend combining two things (hiking + photography). Also, with Print On Demand, we do not recommend using a lot of technical language. The more common tongue you use, the better.
Time management – Every year, people make goals to become more organized both at work and in life. Self-made millionaires pitch us the idea of spending money on courses that will teach us to be more mindful and productive.
Design Tip: Focus on positivity and steer away from negativity.
- Self Improvement
Learn a new language – Learning a new language might as well be categorized as a hobby, but I believe it should stand alone because you can make so many different designs:
- New Language + Brain Effects
- New language = More Money
- Traveler vs. Tourist
- New Friends
- New Identity
- Memory + Attention Span
Get a new job/retire – New beginnings bring a sense of wanting more. Many of us evaluate our worth. It’s said that January and February are the best times to look for a job.
- Position titles (Recruiters)
- January & February
- Organize Workflow
- Human Resources
- Motivational Quotes
Manage stress – Most of us vow to keep it together for the upcoming year. January is considered one of the most stressful months of the year. This makes the New Year’s resolution trend even harder. Giving up bad habits, such as smoking, can create more stress during the first couple of months.
Design a collection that encourages your audience to do their best and take one step at a time.
- Bad Habits
- Lifestyle Change
- New Diet
- Mistakes / Failing
- Wiggle Room
- Baby Steps
- Minor Changes
Read more books – Ahhhh BOOKS. At least once a year, I have a conversation with myself “If only I read more books…”
- Books & Bedtime
- Books & Drink of choice
- Read, Return, Repeat
- Books & Animals
- Weekend BOOKed
- Books + Traveling
- Books + Wise
3. Use FOMO as Marketing Tactic
With Print On Demand, it’s almost impossible to market as a solution to a problem. Print On Demand products aren’t products customers need to survive. That’s why you should consider selling your products with FOMO (Fear Of Missing Out) mindset.
We live in a world where almost everyone wants to share their lives with the rest of the world. No one will want your product unless you give them a reason to consider your product. When marketing, place the products in a certain setting (holiday party, new years, and gym) to spark the fear of missing out.
More on FOMO:
4. Influencer Marketing
Influencer marketing is lurking at us from every corner. It seamlessly blends into our everyday content that we often fail to recognize influencer marketing as advertising.
Marketers have cracked the code of influencer marketing. It’s about finding people who are credible in your industry and have large audiences (1K–millions). With brand influencing, you can choose which direction you want to go:
- Increase brand awareness
- Reach new audiences
- Increase sales
- Manage brand reputation
5. Be Original
Originality stems from your current customers. Whether it’s their positive feedback, complaints, or both, they create building blocks to your next top-selling design.
Ask a ton of questions (get creative with it). Maybe you already have the next design idea in mind and you just want to make sure you are on the right track.
Post a photo of two designs side by side to let your audience decide for you.
6. Send Multiple Emails
One New Year email won’t cut it. With the amount of information we can find on the web, people are becoming more skeptical about what they respond to.
It’s not easy to cut through all the clutter. That’s why it is important to have an email strategy in place – preferably one that will include multiple email campaigns over a few days (3 – 7 days).
According to Wikipedia, effective frequency “is the number of times a person must be exposed to an advertising message before a response is made and before the exposure is considered wasteful.” That’s right. It doesn’t take just one email but multiple to establish a connection and trust before your ideal customer decides to make a purchase.
- Show don’t tell: you’re the leading expert in your industry
- Establish trust and credibility
- Show that you care in terms of customer service, even when it doesn’t yield in profits
7. Re-Purpose Content
Take a look at your social media posts throughout the entire year. Identify what content has served you well and what didn’t.
Take the content that can be used at any time (excluding events and holidays) and schedule the same content again. This strategy is great because it saves time and raises brand awareness.
Never post a sub-par content. If you need to skip a post or two to create compelling evergreen content, be sure to do so. The content you put out to the world reflects your brand. Be sure to put your best foot forward and schedule content that goes hand-in-hand with your brand.
8. Referral Marketing
Referral marketing is your best friend, not only during bigger holidays but throughout the year. Referral programs are based on sharing positive experiences that are ultimately perceived as more genuine because it’s coming from a friend. You can take it a step further and reward the customers that bring in the most clientele through the power of word-of-mouth.