Leggings: Print On Demand Selling Guide

Times are changing, women are clinging to more versatile and comfortable products. Leggings continue to shake up the apparel industry. Over the years leggings have become the new norm of everyday wear. It’s safe to say that all over print leggings are a must-have wardrobe staple of every women’s closet. 

They can be dressed up and dressed down for any type of occasions. People use them to run errands and for casual lounging around the house. 

As you can see from the image below, leggings have clearly outnumbered denim customers in the U.S. 

US imports of women's pants
Source: Quartz

Target Audience

Women dressed in all over print legging running on the beach

Whether your target market is teens or moms, they all have one thing in common – they all want to experience comfort. Women like to wear clothes that make them feel like they can conquer day-to-day to-do lists with ease. Leggings have the power to do just that.

Leggings are made to give a person a full range of motion, add all-over print to the mix and BAM! you’ve created superhero leggings that everyone loves.

Leggings are predominantly popular among females, it’s a good idea to implement designs that resonate with females such as nurses, veterinarians, social service workers, educators, child-care and home health care providers.

If you sell to a male-dominated audience (welder, car mechanic, electrician, etc.) you may want to incorporate designs that can be purchased as a gift for the opposite gender (electrician wife). 

Why sell leggings?

African american women sitting on red sofa, she is wearing all over print leggings

There’s a growing trend of people wearing leggings not just to exercise but to work as well. This makes leggings a great niche to start a business in.

Athleisure is on a rise, introduce product pairing also known as up-sells & cross-sells to increase your average order value.

Athleisure: noun. a style of clothing worn as athletic apparel but also suitable for casual, everyday wear: Athleisure looks great whether you’re working out or just running errands. 

With leggings, you don’t have to start an entirely new niche, traditional evergreen niches (family, hobbies, politics, humor, holidays, etc.) will suffice.  

All over print leggings can be sold as standalone products, up-sells, or cross-sells.

What does that mean to you? 

Leggings have the power to increase both buyer’s cart size and the amount of profit you’re earning per order. 

Better yet create t-shirt designs that compliment your leggings, your customers won’t be able to resist and they will opt-out to buy both products. 

It’s a technique that suggests purchasing not one but two products to make sure the outfit is complete. Retailers use this technique often such as bikini tops and bottoms. 

Don’t offer leggings yet? You may want to start, don’t miss out on extra profits that leggings bring with them. 

Product Description

  • Available in sizes XS-XL 
  • Sublimated printing with cut and sew assembly for a quality print
  • Superior comfort + performance  (88% Polyester + 12% Spandex)
  • Buyers can get the perfect fit with comfort stretch fabric
  • Moisture-wicking + breathe tech material
  • Ideal for active lifestyles + lounging in style
  • Flatlock stitching provides maximum comfort & durability
  • Vibrant patterns and all over print
  • Customizable waistband

Price

It is important to set the right selling price. CustomCat leggings base cost is $22.50 so we recommend pricing legging from $39.99 to $45.99 if you are feeling bold go ahead make up your price based on your research. 

Sizing Chart

Leggings Templates

When creating leggings we recommend adding files with 300 DPI and keep the seams in mind. Avoid creating designs that cross the seems to avoid not so desirable-looking effect. 

Design Inspiration

Legging designs don’t have to be overly complicated. Sell playful all-over print leggings that you can design yourself. Winter is coming and so are the winter holidays! It’s the perfect time to make Christmas designs that everyone loves. Add all-over print designs to your holiday collection today.

Design holiday patterns that go well with skirts and dresses during winter months. Holiday-themed designs can be sold to customers who are searching for a creative ways to dress up for a holiday company party.

See JCPenny’s all-over print holiday-themed leggings collection below. 

Leggings can be paired with sweaters, man’s blazers, high heels, glam items, sneakers, jewelry, sweater blankets, tops, slouchy sweaters, pullovers, boots, jackets, and more.

PRO TIP: Pattern trends change at all times, but no matter what pattern is in style, there will always be someone excited to try something new.

Patterns

According to the big legging retailers (Athleta & Lululemon) and what they currently offer, camo prints are back in fashion.

Don’t like camo? Check out CustomCat’s Pinterest for more All Over Print Inspiration. 

Food

Here’s a list of the most popular all over print food leggings on Etsy. As you can tell, there are really no limits to what you can create. You can focus entirely on the food itself or you can create combinations such as Doritos & gamers, popcorn & movies, etc. 

Floral

Flowers are summer’s stable. Every year there is a flower that particularly stands out, in 2019 that particular flower was a daisy. Every summer you can expect floral designs to pop up in stores, people tend to go outside to reconnect with nature and everything in between. Spring and summer floral designs are must-have collections to add to your store.

Animals

From zebra print to snake print, you can choose what type of animal prints you’d like to sell. We recommend doing your research because trends are bound to change. Cheetah print can be the top-selling animal print and a month later it can be something entirely different. Check out CustomCat’s Pinterest for animal inspiration. 

animal inspiration on Customcat's pinterest
call to actions
  • Workout in style!
  • Leggings for every occasion. 
  • Not just for the gym, you can wear them anywhere. 
  • Leggings that you can explore indoors and the outdoors. 
  • Forget denim say hello to leggings. 

Why Choose CustomCat?

We know how important it is to get the product out of the door into the hands of your customers hassle-free. Orders go from your screen to our machines and out the door in 2-3 business days on average.

We are the only digital printing company in the US who can offer 1200 dpi resolution on apparel with a soft-hand feel quality that is unmatched in the market! (Obviously, we are so extremely proud of it!)

As with any other product that CustomCat offers, there are no minimum quantities and no cost to create a Canvas campaign. NO INVENTORY needed to get you up and running.

What are you waiting for? Just say hello to get started!

Sign up at https://www.customcat.com

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