Everything you do for your store should be optimized for SEO. Your store can be flawless but without a proper search engine optimization (SEO) you will never get noticed.
We want you to be successful! We know as an entrepreneur, there are always a million things on your to-do list, so we researched for you.
Here are some actionable to-do items on how to optimize your e-commerce pages to improve your search engine rank.
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Amazon.com – Use Amazon to find rich keywords
Ahrefs – They don’t offer a free trial, however, they offer a 7-day trial for $7
Here’s a great blog post on how to use Ahrefs.
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Optimize your most important pages first
If you are a more established business and your store has quite a lot of pages, don’t disregard optimizing your pages just yet. Start small, focus on your best-performing pages first.
In case you don’t know how to find what pages perform the best, here’s how:
Go to your Google Analytics Account > Behavior > Site Content > Landing Pages > Sort By Revenue
PRO TIP: Segment the report, to show ONLY organic traffic.
If you don’t have Google Analytics Account, we recommended signing up for one today. Google Analytics adds value to your business in so many ways but that’s a whole new blog post for another day.
For now, learn about what’s trending with Google Analytics.
Customize your title tag
Take a look at this screenshot from page one on Google, when searching for Women’s Crocs. Why are these title tags so effective? Ultimately they have three main components in common.
- They all use the primary keywords
- Crocs Shoes Women
- Women’s Crocs
- They all include the brand name or where they can be purchased:
- They all include some type of call-to-action:
- Free 2-day shipping
- Extra 25% Off + Free Shipping
- Free Shipping & 365 Days Returns
Use a similar method to customize your product category pages as well as individual product pages. Ultimately, every product should have its own unique title tag.
PRO TIP: Always remember to match the content on the page.
Here’s a step-by-step guide on how to master title tags and meta descriptions in one.
Add a copy to each category page
You can provide a piece of valuable information at the bottom of your category pages, below your listed products. Here’s an example of DSW category page, take a look at the copy at the bottom. The copy itself is filled with relevant keywords that people might search for when looking for a variety of different sandals.
Write Unique Descriptions
CustomCat provides you with a basic description that you can use as-is, however, we don’t recommend using the same description for all of your products. The truth is, the more information you provide, the easier it will be for customers to make a purchase decision.
Here are a few tips to make to help you create descriptions that catch the eyes and convince the readers to buy.
- Use white space strategically
- If you are using paragraph method, cut your paragraphs into 1-2 sentences
- Use words that everyone can understand
- Paint a picture for your customer, use emotion to sway customers into purchasing your product(s)
- Make sure to add:
- Sizing Information
- Weight, Dimensions
Here’s an example of a Pendleton product description to show you how other companies are taking advantage of the product description to rank high with the SEO.
Not only Pendleton includes description must-haves such as sizing, price, etc. but they also added additional information that customers might find useful – Fabric Care, Reviews, and Customer Questions.
Include Product Reviews
Product Reviews can be hit or miss because reviews may not all be positive, however, that’s not necessarily a bad thing. It’s good to have a wide variety of reviews because it adds a validation factor to what you sell.
PRO TIP: Never ever buy positive reviews, the audience can usually smell that something is off. Be truthful to yourself and your customers.
Optimize your page URLs
- Keep them short
- Include primary keyword
- Make the hierarchy of the page clear
- Use hyphens (-) to separate words
- Do not repeat words
Use your competitors to your advantage
Check out popular marketplaces for similar product listings. For example, if you sell blankets you might want to look at Top Selling Blankets on Amazon to compare keywords. Look for additional long-tail keywords that you can add to your product pages. The keywords Amazon suggests tend to be very targeted, which to your advantage tend to convert better than short keywords.
Wikipedia organizes things by keywords and categories. Enter a keyword that describes a product or category that you sell and look for keywords that you can add to your descriptions.
This guide is to give you a basic idea of SEO basics, with these steps you can slowly work your way up to page one of Google results. With so many stores competing to be at the top, the right strategy can help you reach your ultimate goal – rank higher than your competitors.
Good luck and feel free to comment below if you have any more questions or have something to contribute.