The summer has gone by fast, again! Labor day is shy of 20 days away. The holiday was designed to give workers a day off, although as a small business e-commerce owner Labor Day is your opportunity to shine like a bright diamond. Folks soak in last bits of warm sunshine days while enjoying last-minute backyard cookouts. We begin to observe a shift in seasons. We say goodbye to summer as we welcome the start of the fall. Here are some Labor Day marketing ideas to help you take an advantage of a seasonal shift in purchasing behavior.
In America, holidays are associated with discounts and top-notch deals. As summer winds down, temperature drops, folks will be spending more time indoors searching to upgrade their wardrobe. The great thing about e-commerce is, your customers don’t have to leave their home whatsoever. Customers can purchase anything from your website with a click of a button.
Things to do: People expect deals on holidays. Give them deals! Start running teaser promotions weeks leading up to big 24-Hour Sale.
Teaser Fall Guide
Labor day is unofficially considered the last day of summer, in retail Labor Day is considered a seasonal shift. It’s a perfect opportunity to announce Fall Collection Products in the weeks leading up to Labor Day Fall Collection Reveal.
Things to do: Make it fun! Create a Mosaic Reveal Poster that showcases designs from Fall collection. Each day additional square is revealed. On the last day, the last square of the mosaic is revealed, for those who followed through it will open an opportunity for even greater savings. Offer discount code for the entire store.
End of Summer Sale
As an e-commerce seller with CustomCat, you don’t have to worry about summer inventory but that doesn’t mean that you shouldn’t take an advantage of the end of summer sale.
Things to do: Announce limited inventory to your customers. Get powerful low inventory alerts on products to leverage the opportunity of Labor Day.
Only 5 Left in stock – order soon
Offer Ends in 2 Hr. 22 Min
Play along with the Holiday Spirit
Labor day is a kick-off holiday of celebrations there isn’t a better time than to go all out on this first major festivity to create higher interest for holidays to come.
Things to do: Use social media to promote Labor Day designs in a creative social setting. Create lifestyle photos and use Instagram tagging feature to link the product where your customers can purchase the particular item for those on-the-go.
As everyone is getting ready to celebrate the season’s last long weekend, it’s an ideal time to step your marketing game up to promote buying process.