Facebook has changed quite a bit since the very beginning and Facebook Trends continue to change along with it! Here are 10 tactics that you can try today to increase your Facebook Page engagement while using a small fraction of your time to boost your engagement numbers.
1. Less is More
Posting less will allow you to focus on quality instead of quantity. As a small business entrepreneur, I am sure you are hustling hard every day struggling to find enough time to maintain your social media presence. One to two posts a day will do the trick, don’t feel obligated to compete (in a number of posts) with well-known brands who most likely have their own team of social media experts to post content. One to two posts will force you to post only the best content due to the limited space. If this doesn’t sound like your business plan, I encourage you to try, you might be surprised how well this works!
2. Curate Content
“What is content curation? A process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. It’s the act of discovering, compiling, and sharing existing content with your online followers.” – A Beginner’s Guide to Content Curation by Kristiana Cisnero
From the statement written above by Kristiana Cisnero, content curation can get very time-consuming. Here is The bookmarks hack how to create more time for yourself and your business.
Once you’ve found a handful of go-to content sources, star them all with a bookmark in your browser, and organize them into a folder. Then each day, start your curation by going to your bookmarks, right-clicking the folder, and opening all the sites at once. – Buffer
Content creation will help you become known as the leader in the industry while adding your own thoughts and comments about the particular topic. Add your own insights to enhance the value of the content for your audience. By adding your two cents of your opinion or knowledge you are ultimately branding your business.
3. Boosted Posts
You can’t go wrong with boosting your already performing posts or the posts that are not necessarily performing to their best abilities. Boosting your posts will keep your budget on the low while reaching a larger audience with little to no extra time spent on content creation.
4. Prime Time Posting
We’ve all heard it, there are times you should and shouldn’t post on certain social media platforms. Post when your followers are most active to increase your engagement. This will require a little bit of digging and analyzing your best performing posts to find what works the best for your business.
According to Sprout Social if you decide to post once or twice a day aim to hit the dark shades of blue.
The best times to post on Facebook for consumer goods brands are Thursday at 2 p.m. and Friday at 11 a.m.
Other notable high engagement times are Wednesday 11 a.m. to 3 p.m., Thursday at 4 p.m. and Friday from 10 a.m. to 3 p.m.
Safe to post weekdays from 10 a.m. to 6 p.m. (likely for at-work online shoppers).
Weekends have the lowest engagement rates for consumer goods brands.
If you plan to post on the weekends, a good rule of thumb is to post around 10 a.m. – 11a.m. on Saturdays when the majority of the population starts waking up. On Sunday aim your posts after church hours and before people start getting ready for the work week.
5. Take Your Own Photos
People are more likely to engage with your post that is unique to your brand rather than engage with a link or a text. Many businesses rely on stock photos, take it up a notch. Show of some personality and the way you run your business. Social media can be a little deceiving sometimes, don’t be afraid to show it all – the struggles and the challenges, after all, we are all human and we all go through the same things. People will love it because they will easily be able to connect your brand because they might be going through the same thing.
6. Interact With Your Followers
Take the time to reply to your loyal fans – the less you post the easier it will be to get personal with your audience. Once again, less is more! Show your loyal fans that you are listening to them. If you are busy like any other entrepreneur create automatic messages to let your customers know that you will get in touch as soon as you are available.
7. Direct Video Uploads
Copying-and-pasting a link to your recent Youtube video just won’t cut it anymore. People are busy, they have lives, they don’t have time to click on the link and wait for the content to load. Get in a habit of uploading your personal video content directly to your Facebook Page. Youtube and Facebook are two different platforms, that means you cannot share a YouTube video on Facebook and have it play automatically. Upload your videos natively to have your video play automatically without any redirects.
8. Keep Posts Simple
One question or a sentence is more than enough to grab an attention of your audience. Remember you are the best advocate for your audience. Do they like your lengthy-detailed posts or do they prefer quick glance at your page and on to something else?
9. Use Facebook Stories
For Instagram, stories are the norm. Although Facebook stories aren’t as widely popular as Instagram, they open an opportunity to enter a non-saturated market. Unlike Instagram, it’s a chance to stand out among others. Same as Instagram, Facebook stories expire within 24 hours, which makes them a great tool to run limited time offers.
10. Most importantly: Have Fun!
There are a few things you can do to make your posts fun and engaging.
Caption this! – usually used with a photo or sometimes video
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Good luck with increasing your engagement and remember you don’t necessarily have to use all 10 tactics, choose 3 to 4 tactics and get really good at them.