How to Utilize​ Instagram to Connect with Influencers

Instagram is one of the most popular social media sites available today. Direct messaging on Instagram allows users to message anyone that uses this platform.

If you have a business of any size, it can prove to be an important way to market and develop your business.

Here’s how to get the most out of direct messaging on Instagram.

In order to get the most out of direct messaging, you need to target the right people.

Get into a habit of using an Instagram search function to find your niche.

Common ways to search your interests: people, tags or places.

For instance, if you own a dance studio you can look up users that are in your city or search for the hashtag “dance” or “ballet.”

Examine

Review each account that is displayed in the search results based on your interest. 

Examine every account and make sure the customer will benefit from what you have to offer. Don’t just message them right off the bat without thorough research. 

Pay attention to small details such as recent activity; engagement with the community. Reach out through Direct Messaging (DM) with a genuine interest in their brand and develop a connection. 

Be Interested

Users are often bombarded with an extreme amount of irrelevant spam messages. Tailor your message to your audience.

Craft your message carefully based on your target’s interests, the first sentence is crucial to your success in connecting and creating lasting relationships.

First connect, then sell!  

Get to know each individual personally and figure out if you add a value to their brand. 

Personalize the message to show that you care. Crafting a tailored message can take some time, however, it will show your genuine interest and that alone will pay off in the long run.

Please do not spam. Generic messages will do you no good. There is a good chance that you could get paused or even banned from Instagram for sending too many messages that appear spammy. 

Rejection

Unfortunately, rejection happens to the best of us. That’s okay! You will come across users that just aren’t interested in your product or service.

You may come across negative or even vulgar responses, please don’t take it personally. Apologize and move on.

If you aren’t getting any responses, that is a warning sign. Reevaluate your tactic and try a new approach; different target audience or a message. 

Each user is unique, be polite, respect their time and be truthful.  

Urgency

It’s of vital importance that you respond quickly. Urgency is key to running a successful business.

Always be available to answer any questions about yourself and your business.  Keep your contact information easily accessible.

Go to your Instagram profile and tap edit profile.

Insert your contact information into the bio section. 

Click “Done”.

Final Thoughts

You have the ability to direct message, anyone. Instagram is one of the top social networks globally. There are more than 700 million people that use Instagram every day.

The ability to reach an audience that normally wouldn’t be possible is astonishing.

Utilizing Instagram as your marketing tool can save you a ton of time and resources.

Instagram DM is a free resource for every business.

While it may initially take a long time to get a hang of things, it’s worth it.

Connect with influencers, communities and other brands.

How are you using Instagram nowadays? 

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