Use Instagram Stories to your Advantage

Updated: November 30, 2018

Open Instagram and click the camera icon at the top left and let’s get started! 

Choose one of the many options  (Normal, Boomerang, Focus, Superzoom, Rewind, Hands-Free, and Stop-Motion to take your photo.

Stickers spice up your video and photo content. Instagram provides stickers that include; 

  • Location
  • Weather
  • Time
  • GIF
  • Hashtag
  • Poll
  • Emojis

Focus on time, hashtag and poll stickers.

To access Stickers, click the sticker icon on the upper right corner. 

 

Time

The time sticker can be used as a tool to countdown a campaign or tee design.

Successful brands use time stickers to create hype to boost sales

Hashtag

An advantage of a hashtag sticker is a sophisticated and clean look of branding on the day to day basis. 

Tap the #HASHTAG icon and type in your brand name. The #HASHTAG icon comes with two color options.  With a tap of a finger, change the color from rainbow to white. 

Poll

The poll sticker can be used to ask your audience a question.

What type of products or designs your audience likes? 

This is a great way to get insights directly from your customers.

You can use the poll as a tool to compare the likability of two different designs to get an insight to which one will bring more revenue to your business.

Color

According to Thomson Dawson “Color is far more than a simple aesthetic consideration in the toolkit of components that make up brand identity and experience.

Color is the very first perception customers will have with your brand, and along with perception comes a whole host of emotional associations.”How to choose a color? Think past your personal preferences. What emotion do you want the color to evoke?

There are 27 available colors on Instagram. Tap and hold individual color and choose an additional shade to match your brand colors. 

In addition to the 27 colors, an eyedropper tool can be used to sample a color from your image. 

Eye Dropper

Text

Instagram offers 5 types of text styles;

  • Typewriter
  • Strong
  • Classic
  • Neon

Align your typestyle with your brand to be easily recognized. 

Instagram Analytics

Study your Instagram story patterns. Discover your top audience. Instagram analytics will help you see who to connect with.

Reach out to users who watch your stories to the very end. They are the most valuable source of insight into your brand.

Ask their opinions and what they would like to see in the near future.

Consecutive Announcement

Do you have an important announcement and want to keep your audience on edge?

Consecutive posts is an interactive way to make an announcement. 

The Close Friend Option

Protection and privacy are the next big thing for social networks. Close Friends feature lets you share stories more privately.

This is great for ecommerce, allowing us to test the waters before launching a new product. It also, allows you to share moments that you don’t necessarily want to share with the rest of the world. 

Open Instagram App > Go To Settings > Choose Close Friends List> Add Your Friends 

Final Thoughts

Always, make sure your stories have an end-goal whether it is to drive traffic to your website, generate a sale or showcase an upcoming product line.

Are you on Instagram? 

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