Instagram stories became a social media phenomenon ever since stories went live in early August of 2016. “Instagram Stories now has double the number of daily active users as its competitor Snapchat,” according to Instagram. As of November 2017, Instagram stories has more than 300 million people using it every day and it doesn’t seem to show any signs of slowing down.
Instagram continues to roll out new features to keep users interested and engaged. In fact, you can now share a song you’re listening directly from Spotify app or share your GoPro Footage directly to your Instagram Stories. Instagram continues to reinvent itself by adding new and exciting features to your Instagram stories, so we decided to help you tackle a few things to help you make your Instagram stories more interesting and fun for your audience. You have to keep moving with the speed of innovation to stay ahead of our competitors. Let’s get started.
Price: Basic plan is FREE
Easil is very similar to Canva, it’s a web-based design program that offers a wide range of tools to help you create high-quality and professional-looking advertising materials for your business. Unlike Canvas, Easil is almost entirely based around social media platforms with resizing feature to make your life as a marketer easier. The resize feature takes your design and creates files to fit the specs across other social media platforms maintaining the original design to help you create consistency throughout your marketing efforts.
Easil can be used to drive traffic to blog posts, announce a new product launch, or simply use it to showcase customer testimonials to help you increase traffic to your online store. The correct Instagram story dimensions are already preset as seen above, making it one less thing that you have to worry about.
2. Unfold iOS App
Unfold is an easy-to-use story creator that makes your content look professional with just a little effort. Unfold lets you create engaging stories for Instagram with help of minimalistic designs and clean templates. It lets you upload stories and announcements on the go and easily upload your creation directly to Instagram. You can choose between a variety of templates (Text and Photo, Text Only or Photos Only) to fit your marketing style and needs.
Quick, easy and effective video marketing tool for your business. Quik works with GoPro or smartphone footage to create high-quality and visually appealing videos to share on social in seconds. This isn’t high-end video editing software to completely transform your video. Here are a few tips to make the best out of what Quik has to offer according to Quik:
1. Choose photos and videos that are vibrant, fun and appear actiony.
2. Film portrait mode when sharing your footage to Instagram stories.
3. Add music or have your sound ON. About 70% of Instagram Stories are watched with the sound on, meaning that advertisers can be assured of engagement (as users must manually toggle the sound on; audio is not automatic).
4. Keep it short: 15 second max.
5. Add text slides and captions.
Price: FREE ($9.99 to remove the watermark)
Are you struggling to fit all your content into 15-second videos? Then, this app is for you! Stereo is a quick video editing app that slices your video to 15-second stories when uploaded to Instagram, your viewers see one long video. This app allows uploading unlimited length video to your Instagram stories and easily accomplishing your marketing goal. Stereo is by far the most seamless way to share 15+sec videos to your Instagram stories. Another handy feature of Stereo is the ability to pre-record your story to get your point across to your audience with less hassle.
Back to you…
As stories continue to evolve they are the perfect platform to try new creative things to sell your products. Stories are an integral part of Instagram and are generally used to self-promote your business without sounding too greedy. Instagram users tend to see Instagram stories as a platform within Instagram where it is acceptable to recommend and promote their products. It is widely used by brands to promote the behind the scenes of a new product launch or big announcement. “Usually my Stories do better than my normal posts when it comes to products I’m trying to sell,” she says. “It might be that my followers are a bit more open to seeing my self-promotion in my Stories than in my posts.” – Roff
These 4 tools will help you mix things up to showcase your brand in the best possible light to help with the increase of a following and sales.