6 Ways to Get Your Business Noticed

Running a business is tough. It gets even tougher when you pour blood, sweat, and tears into something that’s barely getting any traction. How can you advance your business to be seen by the public eye? Here are 6 ideas to increase the chance of getting your business noticed.  

Give advice on Reddit 

(Beginner & Intermediate) 

Reddit was founded in 2005, 13-long years ago and is still kicking it strong today. As of February 2018, Reddit had 542 million monthly visitors (234 million unique users), ranking as the #3 most visited website in U.S. and #6 in the world, according to Alexa Internet, with 57.4% of its user base coming from the United States, followed by the United Kingdom at 7.5% and Canada at 6.3%. 

E-commerce industry has exploded in recent years and there will always be something new to be learned. Reddit is the perfect place to meet, talk, and share topics that are of interest to you, however, don’t jump in blind. First and foremost do your research. Learn about how people in a particular community react to each other. Start building connections. Offer useful insights by responding in a thoughtful manner. Reddit is a platform to share your knowledge and encourage others to step into the world of e-commerce business. The more you give the more you’ll get back. Share your journey and give advice on how to tackle tough parts of entrepreneurship. 

Write for others 

(Intermediate & Expert) 

You are an expert or have extended knowledge in a particular subject, blogging for others is a path to success. According to Lifewire; “Established blogs have the ability to drive traffic to your content quickly. That traffic can help you develop a strong online presence much more quickly than you’d be likely to achieve on your own.” Managing a blog is very time-consuming. Blogging isn’t a get-rich-quick scheme. It takes time to grow an audience while continuously providing valuable content to an already established audience. That’s why so many bloggers stop their efforts even before their blog turns one. 

If you manage your own blog, it’s still a good idea to write for another person’s blog. If you write well you will most likely benefit from high traffic levels on that particular post, which then gives you more exposure to you as an expert and writer prompting others to visit your blog to find more relatable information. 

Reference products in your posts

(Beginner & Intermediate, and Expert)  

Internal and external links help boost your SEO ranking. I couldn’t have said it better myself; Internal linking makes your site way more useful and user-friendly. Instead of having to search through your blog archives or heading to the main website menu to find the link they need, it’s already there in your content, right in the spot and moment where it’s most relevant for the reader. With plenty of well-thought-out internal links, your site is easy to navigate and helpful, making website visitors more likely to come back, navigate your site easily, and engage more actively (and positively!) with your brand.”

Links are important, however, you don’t need to go all crazy linking everything in your blog posts. Most importantly ensure that all links work properly and periodically check all the external links to make sure they are findable pages. 

Reach out to social media influencers 

(Beginner & Intermediate, and Expert)  

Reach out to social media influencers that already use your brand if you fail to do so, the videos might feel too scripted and fake. It’s important to put your alter – ego aside and select influencers that already truly love your brand instead of an influencer that has the following but no other correlation to your product. People go to Youtube, Instagram to search their favorite products or for advice. When you team up with an influencer, don’t try to change them people follow influencers for the authentic self. Give your influencer the material without putting any strains or conditions on how they should advertise.  

Follow up surveys

(Beginner & Intermediate, and Expert)  

Follow up is the break-through to every successful business, however, there is a catch. Most us don’t take the time to answer a survey questions unless we are offered some kind of incentive. Once you get your customer to agree to being surveyed, be quick and straightforward. Avoid wasting their time. Ask only one question! Once you think you have collected the necessary to make a decision based on the replies, move onto the next one.

According to Hubspot, here are a few of the questions you should ask your customers to gain the upper right hand among your competitors. What do you want to know? 

1. What was it like before you had our product or service?

2. What problem(s) were you trying to solve with our product or service?

3. Where did you start your search?

4. What made our product or service stand out from other options?

5. What was the obstacle that almost prevented you from buying our product or service?

Craft customer experience articles 

(Beginner, Intermediate, Expert) 

In the world of business, customer experience satisfaction is the main reason great businesses repel forward. Word-of-mouth travels fast, however, it can be difficult for a startup to get that online traction right away. Here is a tip; send your most loyal customers an email asking to compile information about their experience with your brand. Pro tip: Send a personalized email, you’ll see that your most loyal customers are more likely to provide you with the information you need.

Whether you are just starting out or have in the e-commerce business for a while it’s always a good idea to continue to break through the noise. Don’t wait! Implement one of these ideas today! 

 

 

 

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