Veterans Day Marketing Guide

We’ll show you how to combine personalization and Veterans Day to engage with your community on this special day and honor those who serve/ed. Remember; a simple acknowledgment or thank you goes a long way that can help differentiate your business among the oversaturated e-commerce competition.


The military men and women who serve and protect this country come from all walks of life. A few weeks back my family experienced a downhill event, literally. US Army will forever hold a special place in my heart. They saved my day after he fell down a mountainside. We tend to pay attention to the Bold Headlines from overseas and we overlook things that happen right in front of us on the home soil. The act of courage and dedication is valued across the board. I believe it’s safe to say that veterans and current military personnel should be acknowledged every single day. Show them some love on this special day or any other day, they sacrificed their lives to protect this country.

Veterans Day vs. Memorial Day

Veterans Day should not be confused with Memorial Day. Veterans Day celebrates the service of all U.S. military veterans. Memorial Day honors those who died while in service. They are two different holidays! 

Here are a few facts about a veteran population of the United States. 

16.1 million living veterans served during at least one war.

5.2 million veterans served in peacetime.

2 million veterans are women.

7 million veterans served during the Vietnam War.

5.5 million veterans served during the Persian Gulf War.

Of the 16 million Americans who served during World War II, about 558,000 are still alive.

2 million veterans served during the Korean War.

6 million veterans served in peacetime.

As of 2014, 2.9 million veterans received compensation for service-connected disabilities.

As of 2014, 3 states have more than 1 million veterans among their population: California (1.8 million), Florida (1.6 million) and Texas (1.7 million).

The VA health care system had 54 hospitals in 1930, since then it has expanded to include 171 medical centers; more than 350 outpatient, community, and outreach clinics; 126 nursing home care units; and 35 live-in care facilities for injured or disabled vets.


Veterans Day is a big deal as it should be, remembering the commitment and sacrifice of those who signed up to defend our country is something everyone should take into consideration. Here are few marketing ideas for your e-commerce store that Veterans and current military employees deserve. 

1. Be Personable


People like to do a business with real people, not computers. Take the time out of your day to publicly give Thank You; Go Facebook Live, Share an Instagram Story or simply create a short video campaign to be posted on the main page of your E-Commerce site. You don’t necessarily have to sell military related designs to stand out among your competitors,  simply take the time to appreciate all the things US military personnel does for us.

2. Offer A Discount

Make it easy on yourself, prepare a 24-hour promotion in honor of Veterans available to all your customers.

3. Use Power Of Colors

Sprinkle in Red, White & Blue colors into your marketing efforts to gain additional exposure among your competitors. You can use mockup and promotional materials from Memorial Day, just add a few modifications and you are good to go.

4. Personalize The Products

All Veterans at one point in time have given up the warmth of family, the comfort of a home and missed the big or the small milestones. As civilians and e-commerce sellers, we have an opportunity to create a design that might help ease the pain of missing out. Incorporate designs of all military services: Proud Navy Grandpa, Proud Army Mom, Proud Coast Guard Uncle…and more.

5. Good Cause

If you are more established e-commerce business, put the sales quota aside and use the profits for a good cause, for example: Help improve a quality of US Veterans in your hometown by donating a certain percentage of Veterans Day Promotion profits to a hometown Veteran organization even if it means helping one or two Veterans, one is better than none.

6. Understand the Geographical Areas of Veteran Population

As of November 2017, the United States Census Bureau statistics show that some areas are more heavily saturated than others. As you can see the heavily saturated states are Wyoming, Montana, Alaska, and Virginia are considered the top in Veteran Population. You should concentrate your Veteran marketing efforts on those geographical areas to gain popularity among Veterans in those areas.

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7. Market To All

According to the United States Census Bureau, the number of Women in Military has grown and therefore we’ve seen an increase of Women Veterans. According to the Office of Data Governance and Analytics by 2043, women are projected to make up 16.3% of all living veterans, compared to 9.4 percent in 2015. “Women have proudly served and continue to serve this country through all periods of United States history, whether as nurses in WW2 or as combat helicopter pilots in Afghanistan. Make sure to include both male & female products in your Veterans Day collection.

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8. Get A Head Start On Cyber Monday Sales

If you haven’t updated or added new features to your e-commerce store, this is your chance. Perhaps you want to tweak your brand identity. Veterans Day is a perfect holiday to tweak and test to get your store ready for the holiday season. Test-drive new features and plugins to make sure your store is error-free and ready for Black Friday and Cyber Monday.

Thank you, I hope you enjoyed this content. What would you like to know more about?


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