How To Market Your Ecommerce Store With Youtube

Here are just a few basics to help you utilize your YouTube marketing to the highest potential. Scroll down for 9 Ways To Promote Your Ecommerce Business With YouTube. 

Do you want to increase the chance of your video being seen by many? Use SEO Keywords.

Like any other platform, YouTube is a search engine that uses a ranking algorithm to rank and suggest videos to its users.

The best way to help people find your videos is by including your keywords in three distinctive places (title, description, and tags).

Use the Google Keyword Tool to find variations of the keyword for additional tags.

EXAMPLE KEYWORD: “Print On Demand T-Shirt Business”

TITLE: How To Start Print On Demand T-Shirt Business 

DESCRIPTION: http://www.YourSite.com/blog – How To Start Print On Demand  T-Shirt Business 

TAGS: ecommerce, tshirtbusiness, fulfillmentcenter, entrepreneur, printondemand 

Look up the most popular videos in your niche/market and see what they are doing. 

This will increase the likelihood of your video to be listed under “suggestions” when someone views a particularly popular video.

Include multi-word tags (long-tail keywords), single-word tags, and broad-term tags that relate to your video’s topic. 

By having a metadata strategy in place, you can increase the chances of your videos showing up in YouTube’s search results.

Multiple-word Tags

  • What Print On Demand Fulfillment Center Should I Choose 
  • How To Sart An Ecommerce Business

Single-word Tags

  • How-To
  • Guide
  • Ecommerce

Broad-term Tags

  • Ecommerce 
  • Business 
  • Entrepreneurship 
  • Print On Demand

Create Custom Thumbnails

Thumbnails are more important than titles. Our eyes skip to visuals before proceeding to read titles.

YouTube produces an automatic thumbnail for every video. Sometimes those can be blurry, out of focus or not worthy for an image that plays such a big role in decision-making.

You can customize and create eye-catching thumbnail yourself. Pick one of the other suggested thumbnails or upload a new image of your liking. We recommend obeying by these rules to get the best results.

  • Resolution: 1280 x 720 px 
  • Format: .JPG, .GIF, .BMP, or .PNG
  • Size: respect the 2MB limit
  • Use high contrast images 
  • Add text
  • Be consistent with branding

Cross Promote Your Channel

You can’t expect your channel to work on its own from the very first start (unless you go viral).

If you have established social media presence on another platform, don’t be afraid to use it to your advantage.

Incorporate your YouTube videos into your blog, Instagram, and any other social media accounts.

Upload Evergreen Content

Popular and trending content can give you a quick boost but it can leave you in a bust too. 

Your channel should consist of a mix of the two. 

As a good rule of thumb, if you can share it again in six months and it will be just as relevant to your audience as it is today, it’s evergreen.

Evergreen content includes:

  • Instructional (How-Tos, Guides, Top Tips)
  • Educational 
  • Testimonials 
  • About Us
  • Behind-The-Scenes 
  • User-generated Content 
  • Product Reviews
  • Q&A

Use Call-To-Actions

  • Find me on Facebook/Instagram/Twitter
  • Subscribe to my videos.
  • Visit my blog for more educational information.
  • Comment your questions.
  • Check out my channel.
  • Subscribe!
  • Read the article.
  • Book
  • Learn more.

Here’s 9 Ways To Promote Your Ecommerce Business With Youtube:

Q&As

Ask your subscribers to send you questions and then create a video to address them.

This is a good way to answer general questions in regards to shipping, deadlines, design templates and more.

It not only shows that you care about your customers but it will also save you a ton of time answering same questions. Re-direct your questions to YouTube video/s instead.

If you have multiple questions answered in one video, put the start time of each question in the description this way your customers can skip around without having to listen to the whole video.  

Webinars/Education

If you are a more seasoned designer you may want to consider educating others.

Viewers go on Youtube for entertainment or to find a solution to a problem.

Ecommerce is growing fast and so does the number of sellers trying to learn the ropes of design, marketing, customer acquisition, and more.

If you have a strong skill set in one of these areas mentioned above you can add value to your YouTube audience. Ultimately when people like what you have to offer they are more likely to buy from you than a complete stranger.

Product Demos

Here at CustomCat, we have anti-damage packing for multiple products such as Mugs and Canvas.

You can manually order those products and review the packaging on your YouTube channel to give customers a peace of mind that their products will be safe during shipment.

Behind The Scenes

Maybe you are more than an ecommerce seller. Mom-of-three can be an ecommerce seller too.

You have the opportunity to show the world that you are more than someone who hides behind the computer screen.

In doing so, customers will be able to see a more personal side of you and they are likely to develop deeper connections to you and your brand.

Product Reviews

Social media is nearly always the first channel encountered during the online path to purchase. 

More consumers are turning to YouTube for advice or reviews on what to or not to buy. 

YouTube influencers are growing in numbers, they review anything from clothing brands to what fulfillment company to choose.

You can collaborate with influencers to get your brand name in front of your audience or you can reach out to real customers and ask to review your product for a discount or a freebie.

Interviews with Customers

Word-of-mouth is one of the most powerful marketing tactics to this day. 

It doesn’t matter if it’s in person or through a YouTube channel.

Customers are likely to purchase a product if they see their peers bragging about how great the product is.

You don’t have to get together with your customer, simply set up a two-way video chat and ask away.

New Product Launch

Many companies use YouTube for live broadcasting to advertise new product launches and other real-life promotional activities.

Testimonials

YouTube can be a great platform for you to share your customer’s video testimonials and recommendations about your products. 

Direct Advertising

Nowadays, with all social media platforms you have the opportunity to do an regular advertising. 

I hope this article was helpful and that you will consider YouTube as a powerful advertising platform in your future endeavors. 

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