According to HubSpot’s research, 75% of users never scroll past the first page of search results. Are you one of them? In today’s DNA age it is vital to have a clear business goal to develop your SEO strategy which translates to top rankings in search results. You might think getting onto Page 1 deserves a victory lap; yes and no, websites at the bottom of the page will not get nearly as much visibility as the ones at the top. “According to Chitika’s data, the first domain listed on Page 1 gets just under a third of overall search traffic, while the seventh listing gets only 3.5 percent.” As a professional, you are ultimately running your own business. It can be tough to get ranked, and if you are starting out we advice to set reasonable and attainable goal. Your goal can vary but you should strive to land in the top 30 searches and avoid pages 10 to15 at all cost.
We put together this on-to-go guide that’s easy to read. We hope this guide helps you improving SEO Optimization which in return will grow your business exponentially. Are you ready to optimize your web pages for better ranking and visibility? Let’s get started!
SEO is a long-term process, success doesn’t happen overnight. Start by setting a concise business goal. Once you set your goal, start by developing your marketing strategy; don’t underestimate organic content. Organic content is as important as paid content and in some cases better. Organic leads are your golden ticket to successful business selling, your customers find you through the search engine at no cost to you. That’s a slam dunk!
In today’s busy society quality content is an absolute must. The average person only spends a few brief seconds on a web page. Quality content helps to transform your visitors into customers. You must engage by providing quality products or quality shopping experience or ultimately both.
Test Your Website
Stay on top of digital trends, be proactive rather than reactive by reading up on digital and marketing trends. Use Google Analytics to learn from mistakes and study how your page performs.
Long-Tail Keywords consists of 4 or more words. Long-tail keywords are more specific in nature, less competitive to rank and more qualified to drive traffic to your website. Long-tail keywords convert higher than short keywords.
As of recent, Google announced that page speed is now a ranking factor in mobile search. What does page speed mean? “Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to the first byte” (how long it takes for your browser to receive the first byte of information from the web server).” Although page speed hasn’t been an official factor of Google ranking until now, speed has had a direct correlation with the user experience for decades. Pages that take longer to load, have a higher percentage of people who visit the website and leave, which unfortunately leads to fewer conversions. Check out how to increase your page speed here: https://moz.com/learn/seo/page-speed
Site structure is important for users but also for high SEO ranking. Your visitors will most likely enter your page via organic or paid post to a certain product that is being highlighted or advertised. You must optimize your page in a way to allow for easy main menu navigation.
How many times have you signed up for something that has been offered to you at no cost? Let me guess, countless times? Those pages have guided you to take an action successfully, whether it is just a subscription to a blog or join free for a month.
Responsiveness is very important for mobile search, a page should be responsive to a particular device. It should be mobile, or tablet friendly. Google Analytics is a great tool that provides quantifiable data on how mobile visitors are engaging with your content. It is important to give your visitors a direction to help you achieve your quota goals. Make your signs, big and let them speak on its own, such as (sign up) by guiding your visitors to the end of a purchase funnel process.
As an e-commerce entrepreneur, you are most likely going to have a page that is photo-heavy, photos are great and you should always have professional-made visuals on your page but search engines cannot screen photos. That means you must take the extra time to come up with catchy and creative descriptions to match your visuals to rank high in search results.
External links are most likely to boost your ranks if done right. External linking is one of the most important aspects of receiving high ranking unless you use linking to promote your competitors. According to moz.com today major engines use metrics to determine link’s value such as trustworthiness, popularity, content, and the number of links to the same page on the source page.
Building a website is hard work and it can be even harder maintaining it. Test your links and make sure they are properly working so you don’t end up with frustrated visitors or worse devalued ranking. Sometimes when we rebrand, the link becomes broken and that may result in poor customer experience, therefore loss of customers. Continuously keep testing your web page for broken links and make sure everything works the way it should. Especially when you rebrand or add new features, take 30 minutes out of your day to click through and look for errors.
Meta descriptions can have a positive impact on click-through rates from organic research. Continually update your meta descriptions to stay up to date with your information, whenever you update a blog post if you decide to have a blog feature. Accuracy is a key, especially during large holiday promotions and events to attract more customers to your page. You should strive to write 320 character description that includes target keywords. In addition, put yourself in peoples’ shoes ask a question that a person might want to get an answer to. The goal meta description is to evoke people’s curiosity to click.
Ultimately the higher the ranking better your website will perform. The ultimate goal of each of those factors described above is to create a flawless client experience. Good luck and have fun with it!