There is an abundance of holidays and special occasions throughout the year. Use them to promote products, show your brand values, and gain recognition. April marks the start of the second selling quarter. April Fool’s Day kicks everything off and it’s followed with many more holidays and occurrences to help you scale your business.
April Fool's Day - April 1
April Fool’s Day is an opportunity to increase your brand recognition although be careful with the information you put out there, you don’t want to end up with a bad reputation. Avoid situations that would be confusing and threatening to your audience. April Fool’s day is an awesome way to make your customers love you! Here are just a few examples of exceptional April Fool’s execution.
Ikea presents the SKAMT Collection on April Fools Day.
World Health Day - April 7
According to Statista.com; “Depression is one of the most common forms and symptoms of mental illness in the United States, with around 7.4 percent of adults suffering from depression as of 2016.”According to adaa.org, “Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the U.S. ages 18 and older.” You may be able to address some of the issues of past or future. It’s your opportunity to make a stand and talk about one of many world health problems; depression, health coverage, diabetes, food safety, mental health, and more.
Golfer's Day - April 10
Golfer’s Day is exactly as it sounds – nothing more and nothing less. It’s time to celebrate the golfing community and the love for the game.
National Siblings Day - April 10
Hundreds of thousands of products are being sold for siblings day all over the world. Siblings day was created by Claudia Evart after her siblings passed away. On this day we celebrate the bonds between brothers and sisters each year.
Easter - April 21
Easter is about celebrating the end of winter. Many businesses play a very popular Easter game to attract more consumers. What kind of “eggs” will you hide on your website? Include clues in weeks to come in your blog post to hype up the “egg” hunt! Each “egg” is considered a win for the customer because it contains a discount, a gift, or promo code.
Administrative Professionals - April 24
It’s a day to recognize the work of secretaries, administrative assistants, receptionists, and other administrative support professionals. It’s as unofficial as it gets, however, it’s important to say thank you to every man and woman who are the backbones of the department or company.
International Jazz Day - April 30
International Jazz Day was dedicated to bringing anyone who likes azz together to inspire, educate and learn about the history of jazz. It is celebrated around the world by listening to some jazz music and sharing the spirit of jazz with family and friends.