Independence Day Marketing Guide

Independence Day is a long-awaited holiday that requires planning and extensive preparation.

Over the Fourth of July weekend, people tend to spend money over a short period of time. 

Are you ready to reach them with these marketing strategies?

But first, let’s look at some statistics.

According to Statista, In 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021.

Apparel and accessories retail e-commerce in the U.S. is projected to generate over 121 billion U.S. dollars in revenue by 2021.

Go beyond a common structure that lets customer view products by their attributes;

  • Brand
  • Gender
  • Type
  • Size
  • Price

This model doesn’t provide an exciting buying experience. It’s yet another boring encounter with another piece of clothing.

Take a look at brick and mortar apparel stores. Each holiday season you’ll find yourself browsing through carefully planned out holiday-themed displays that appeal to the human eye.

Generate that wow factor experience. Apply the holiday-themed model to your ecommerce store to tell a unique story.

Product Bundle

This marketing tool helps to sell more items in one encounter. Combine two or more products to create greater value for the customer. Bundling is perceived to less costly in comparison with an individual product.

Put together an outfit of a day at a discounted price. 

If customer wants to purchase only one product from the 4th of July collection, make it an option.

Beach Inspiration

Parade Inspiration


A month in advance start retargeting your customers with relevant Fourth of July emails offering new designs and products at a discounted price to lure your audience back in.

Design a limited collection of 4th of July products to inspire and generate buying urgency.

Words to use:  Limited Availability, Limited Time Offer, Offer Expires…, Get it NOW!

Holiday Tips

Blogs are considered an integral part of our online culture.

According to Statista, a number of bloggers in the United States is set to reach 31.7 million users in 2020.

In combination with social media, blogs attract millions of internet users in pursuit of building an engaging community around their business. Blogging builds trust among your customers. 

Here are a few ideas you can blog about; educate, inspire, and/or motivate. Always strive to provide VALUE, whether it is holiday tips or sharing your ecommerce experience.

Interactive Landing Page

A landing page is your first impression. Make it count. Create a personalized experience for your customer. Stay away from traditional landing pages, instead utilize the power of interaction.

Use the power of interaction to drive engagement and boost conversions.Take your audience on a personal adventure.

Curiosity leads to clicks.

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