Holiday Marketing Guide for E-Commerce Entrepreneurs
Independence Day is a long-awaited holiday that requires preparation. All e-commerce stores should plan ahead for this holiday in order to generate high profits. Fourth of July weekend is a time when many people are looking to spend money over a short period of a time.
According to Statista, In 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021. Apparel and accessories retail e-commerce in the U.S. is projected to generate over 121 billion U.S. dollars in revenue by 2021.
Provide Online Experience
Nowadays, you have to go beyond a common structure that provides the customer the ability to view products by their attributes such as brand, gender, type, size, and price. This model doesn’t provide an exciting buying experience. It’s simply plain-boring and dreadful encounter with yet another piece of clothing. Instead, take a look at brick and mortar apparel stores. Each holiday season you’ll find yourself browsing through carefully planned out holiday-themed displays that appeal to the human eye and generate that “ Wow, I’ve got to have this tee today!” experience. Apply holiday-themed model to your e-commerce store to tell a unique story.
Advantages of Product Bundle
This marketing tool can help your e-commerce business sell more items in one customer encounter. Combine two or more products together to create a greater value by enhancing the offer to the customer. In general, bundles are perceived to have a lower price in comparison with to an individual product. Offer promotional price with 4th of July fashion collection. Put together an outfit of a day (hat, tee, shorts, and shoes) at a discounted price. Note this, if customer desires to purchase only one product from the 4th of July fashion collection, it must be an option too in order to retain all e-commerce website visitors. Use words: Best value
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Retarget Existing Customers
Occasions are a perfect way for marketers like yourself to get in front of your audience without sounding too intrusive. A month in advance start retargeting your customers with relevant Fourth of July email ads offering new designs and products at a discounted price to lure your audience back in. Design limited collection of 4th of July products to inspire and generate buying urgency.
Use words: Limited Availability, Limited Time Offer, Offer Expires…, Get it NOW!
Offer Relevant Holiday Tips
Practically everyone reads blogs nowadays. Blogs are considered an integral part of our online culture. According to Statista, a number of bloggers in the United States is set to reach 31.7 million users in 2020. In combination with social media, blogs are world-phenomenon that attracts millions of internet users in pursuit of building an engaging community around their business. Blogging helps to build trust in your brand. Remember, you don’t always have to blog about your products instead, educate, inspire, and motivate your audience to take action. You should provide a value to your audience, whether it is simple holiday tips or share your e-commerce experience.
Create Interactive Holiday Landing Page
A Landing page is your first impression so make it count. Create a personalized experience for your customer. Stay away from traditional landing pages, instead utilize the power of interaction. A small copy is most likely not going to convince your audience to buy your product. Instead, use the power of interaction to drive engagement and boost conversions. Take your audience on their personal adventure and generate the curiosity that will make them want to click.