Facebook can be a powerful marketing tool for any business. With close to 1.9 billion users all around the globe, your business is really missing out if they aren’t using Facebook to market products. If you have a Print on Demand business, you may not be sure how to use it for marketing purposes. Here is how you can successfully use Facebook for marketing.
FIND YOUR AUDIENCE
Before trying to market yourself on Facebook, it’s important to determine who is your demographic. If you are not marketing to the right audience then you will have a difficult time selling your product. When trying to figure out who your demographic is, really think about who your products will most likely appeal too. For example, if you are selling Print on Demand kids items like the ones CustomCat sells, you should try to market your business towards moms and dads versus teenagers or young adults. You’d be amazed at how changing your Facebook posts so that they are geared toward your demographic can help you increase your sales.
QUALITY OVER QUANTITY
Let’s face it, no matter what kind of product you are selling, if your posts aren’t of good quality it just won’t appeal to your customers. You are better off posting less but spending more time on your posts so that they are good quality. Just try not to be overly promotional as it can get annoying. Your audience doesn’t want to constantly be reading posts to where you are trying to get their business. It will have the opposite effect. Your best bet is to skip the sales pitch and create posts that are entertaining or compelling in some way. Readers tend to like shorter posts that contain images.
OPTIMAL POSTING TIMES
Once you create your posts, you can schedule them during optimal posting times. One of the nice things about scheduling posts ahead of time is that you don’t have to actually be on Facebook to reach readers during a specific time period as the scheduling tool does all of the work for you. The best time to post on Facebook tends to be between 1 p.m. and 4 p.m. during the week. On the weekends, 12 p.m.- 1 p.m. is also a good time when click-through rates are at their highest. You might want to avoid Saturday and Sunday before 8 a.m. and after 8 p.m. because these times are when Click-Through-Rate tends to be the lowest.
Once you post content, don’t wait for others to interact with you. Ask readers to comment or leave open-ended questions on your posts. For example, if you are introducing a new t-shirt to your product line, ask readers to comment who they would give one too and why. Also, don’t forget to respond to your readers’ comments or questions. Facebook Live is also becoming a popular way to get followers engaged and to gain hype around a new product. If you are launching something new, it’s an easy way to introduce it and get others excited about it.