Did you know? Facebook is full of incredible surprises to help you increase your sales.
Every successful brand includes call-to-action on their Facebook Business Page. Call-to-action button helps to drive traffic to your website.
Choose from 5 different call-to-actions to promote your business. For e-commerce purposes take an advantage of ‘Learn’ and ‘Shop’ call-to-action to help you increase sales.
Learn call-to-action offers an opportunity to educate your customers about your business.
Watch Video & Learn More call-to-actions are best used when launching a new clothing line. You can use it to send your customers to your landing page to view a promo video.
Shop call-to-action offers an immediate call-to-action for your customers.
Shop Now & See Offers are used to send customers directly to your website, where they can take action.
Adding reviews yields endless benefits, not only reviews can have positive impact on your business by increasing your credibility but also promoting your exceptional customer service.
How to add reviews to your business Facebook page?
You have to be classified as Local Business to be allowed to add reviews to your Facebook business page.
Step 1. Navigate to your page > Click About > Click Edit Category > Choose Local Service > Add your Local Address
Step 2. When you successfully set up your page as local service, navigate the Setting section on your page > Click Edit Page > scroll down and click Add tab > Find reviews in the list of tabs and click Add tab and Voilà!
Invite customers to like your page
Are you just starting out or you have years of experience? Take an advantage of this feature and invite your biggest fans to like your business page.
To access this feature – locate the hyperlink underneath each post that shows how many people have liked the post and the number of comments. Click the link. Full list of people who liked the post will appear.
On the right-hand side of the pop-up menu, you can see who liked your page and who didn’t. Send invites to those who haven’t liked your page yet.
Like pages as a brand
A great way to put your name out there is to support other businesses. Facebook Like their page from your business page to gain exposure for your brand.
How to like a page as your business page?
Search for the page you want to like > locate Like, Follow, Share, and Gear icon > Click on Gear Icon > Select Like as your page. If you have more than one page, select which page you’d like to use to ‘Like’ this particular brand.
MailChimp offers Facebook integration that easily connects to your page.
Before you can add a sign-up form to your page you must have set up the integration in MailChimp or any other email platform.
The sign up is only available on the desktop version of Facebook.
When someone fills out the form, the person will automatically be added to your MailChimp list.
The sign-up form will appear under your cover photo in the left column with Home, Posts, Photos…etc.
Click this link to learn more about how to add Signup form on your Facebook Page.
Customize your messages
Customers turn to Facebook messenger with questions, concerns, and comments more frequently than ever.
If you plan to hold the green button proclaiming your page with effective response time you will have to play the part.
Use Away Messages when you can’t respond in time letting customers know that you are out of office and will respond as soon as possible.
How to customize your messages?
To customize your messages go to your business page > Click Settings > Select Messaging > Scroll down to Respond Assistant To to change your messages.
Pin post to the top of your page
When you continuously put out content older post will get pushed down your timeline making it hard for your audience to see for example a current promo.
Put your best foot forward to WOW your first-time visitors and convert them into loyal customers.
How to Pin Posts to the Top of your Page?
Click the drop-down arrow at the top right corner of the post on your page > Click Pin to the Top.
Your post will automatically appear at the top of your page with little pin icon bookmark.
You are only allowed to have one pinned post at any time, interchanging the post as many times as you want.