How to add Facebook Pixel to Shopify and WooCommerce

Posting on Facebook without an end-goal is like shooting an arrow into pitch dark forest and believing in a miracle of finding it. It’s nonsense. Facebook Business Manager saves the day. Business Manager helps to track likes, website visits and much more. Facebook Analytics is similar to Google Analytics but with Facebook Analytics you can do absolutely anything, including the add-on of Facebook pixels to get a complete picture of user interaction with your site over time. 

Facebook Pixel is a code that you input into your site and it will help to track conversions from Facebook ads. It will give you insights into how your customers interact with your e-commerce store. Pixels will open a big window of opportunity for remarketing to advertise to those who visited your site and abandoned their shopping cart. Facebook Pixel is a tool, that you should use, to create a lookalike audience with the same characteristics to increase your ROI. Your ads will become more accurate, therefore effective, which will increase your reach and sales. You should use FB pixels even if you don’t plan to advertise right away, take advantage of a FREE feature that will give you accurate information about your audience and lets you learn more customers. 

YES, Facebook Business Manager is free of charge. Let’s get started. In order to use Facebook Pixels, you need to set up a Facebook Business Manager and have a working site in Shopify or WordPress. If you need to, read up on how to get started with VooCommerce in WordPress

Create your Facebook Business Manager Account 

Start at  and click on ‘Create Account’ to get started.

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Next, you must log in to your Facebook Account.

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Then, create your Facebook Business Manager Account by typing your business name, your name and email address (business purposes ONLY). 


Then, add your business details including your business address and website. 


Once you signup you will be taken to Business Manager Dashboard. Click on “Business Settings” at the top right corner. 

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Next, click on “Setup Guide” on the bottom-left side of the panel. Here you add accounts, pages or people. If you already have a page up and running, simply click on “Claim”  and add your Page Name or URL. 

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Integrate Pixels with Shopify and Woocommerce 

Click the ‘Three lines’ next to Facebook icon at the top-left corner to display your page menu. 

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In this dashboard menu, locate ‘Measure & Report’ and click ‘Pixels’. 

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That will open up a new window with information about Pixels and why it’s a good idea to implement Pixels in your marketing efforts. Click ‘Create a pixel’

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Then, name a pixel and click ‘Create’.


If you are tech savvy, you can manually install the code yourself. For others, it might be easier to use an integration or tag manager. For the post, purpose lets all click on integration or tag manager.


For our Shopify sellers follow the steps below to integrate pixels with your store. 

Click on ‘Shopify (Online)’.


We have already created our pixel in the steps above, therefore you only have to select the existing Facebook pixel. 


Log in to your Shopify account and click ‘Online Store’.

Screen-Shot-2018-07-03-at-10.52.08-AM-2091072749-1530632438135.pngSelect Preferences. Copy and paste your pixel ID under Facebook Pixel. Click ‘Save’. 


Verify if your pixel installed correctly. You are good to go! Happy tracking. 


For our WooCommerce sellers follow the steps below to integrate pixels with your store. 

Click on ‘WooCommerce’.


Select your existing Facebook pixel or create a new one. 


Click on the green button to download the Facebook Pixel Extension.


Log into your WordPress and go to Dashboard. Click on ‘Plugins’ and ‘Add New’. 

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Click ‘Upload Plugin’. Click ‘Choose File’ and select the downloaded zip. file from the step above. Click ‘Install Now’.


Click “Active Plugin’. Congrats! You are good to go. Happy marketing. 


Let’s face it advertising is a work in progress, sales don’t happen overnight unless you get really lucky or you happened to be a marketing guru. Facebook Pixel can track how many leads were generated from a particular Facebook campaign or how many products have you sold with the help of your ads. Sign up for Facebook Business Manager today. 




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