Google Analytics Trends

In this post, we are going to look at Google Analytics Trends and see what the internet users search in terms of Google Analytics. Let’s get down to business, who else loves Mulan? Anyways, there are many Google Analytics guides circulating the internet so I decided to approach this topic a little differently. Let’s look at what’s trending instead.

1. GDPR & GDPR Google Analytics

“GDPR is a very broad reform that gives citizens who live in the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online.” This new law enforces more strict transparency when collecting information. Google Analytics has also taken a step to be in compliance with the new law. Make sure you are using Google Analytics rightfully, audit all the data you collected to make sure it’s all relevant to its intended purpose and that you aren’t accidentally sending any personally identifiable information to Google Analytics.

2. How to install google analytics to WordPress

It would be foolish to recreate something that’s already been explained so well by WPBeginner. That’s why I’ve decided to let you see for yourself. Check out WPBeginner’s step by step guide to install Google Analytics just within a couple of minutes.


How to Install Google Analytics on WordPress

3. What is bounce rate in Google Analytics?

“Bounce rate measures the percentage of people who land on your website, and do completely nothing on the page they entered.” There are many factors that indicate high bounce rates and not all of them are necessarily bad. If you have a high bounce rate the quality of your page might be low or simply your audience found what they were looking for. That being said, bounce rate depends on the purpose of your page.

4. Google Analytics Content Grouping

According to Google, “Content Grouping lets you group content into a logical structure that reflects how you think about your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name.” In simple terms, content grouping allows you to leverage your current data in-depth to segment your data to your advantage.

5. What is Google Analytics used for?

Google Analytics is a tool to measure your site visitors and their behavior to springboard your business forward. It’s a powerful tool and it’s FREE so there is no reason you shouldn’t be using it.

6. How to set up goals in Google Analytics?

1. Click on Admin

2. In the 3rd column, click Goals

3. Click + NEW GOAL in the top-left corner.

4. Select a template or choose custom

5. Name your goal

6. Select a goal type

Destination: when a visitor visits a specific page (measure a number of purchases) 

For e-commerce purposes, we’ll be using destination type to measure purchases.

Duration: when the session lasts longer than a specific amount of time

Pages/Screens per session: when a visitor visits more than the specified number of pages in one session

Event: when an event is completed

7. Fill in goal details (destination, value & funnel)

Examples of Destination URLs:


There you have it those are the most searched queries online in regards to Google Analytics, I hope you learned a thing or two. I will see you next time. Cao



Head on over to our Personalization post to find out MORE!

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