Update your social media strategy frequently.
We gathered information from the top social media gurus across a wide range of social media platforms and we put together social media marketing guide to get you started with 2019 trends the right way!
If you want to stay ahead, go ahead do yourself a favor and read this!
This new law enforces more strict transparency when collecting information.
Google Analytics has also taken a step to be in compliance with the new law.
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There are many factors that indicate high bounce rates and not all of them are necessarily bad.
If you have a high bounce rate the quality of your page might be low or simply your audience found what they were looking for.
That being said, bounce rate depends on the purpose of your page.
According to Google, “Content Grouping lets you group content into a logical structure that reflects how you think about your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name.”
In simple terms, content grouping allows you to leverage your current data in-depth to segment your data to your advantage.
What is Google Analytics used for?
Google Analytics is a tool to measure your site visitors and their behavior to springboard your business forward.
It’s a powerful & free tool that you can get started with today.
How to set up goals in Google Analytics?
1. Click on Admin
2. In the 3rd column, click Goals
3. Click + NEW GOAL in the top-left corner.
4. Select a template or choose custom
5. Name your goal
6. Select a goal type
Destination: when a visitor visits a specific page (measure a number of purchases)
For e-commerce purposes, we’ll be using destination type to measure purchases.
Duration: when the session lasts longer than a specific amount of time
Pages/Screens per session: when a visitor visits more than the specified number of pages in one session
Event: when an event is completed
7. Fill in goal details (destination, value & funnel)
Examples of Destination URLs:
There you have it those are the most searched queries online in regards to Google Analytics, I hope you learned a thing or two. I will see you next time. Cao