Are you dreading this? I am here to give you that little push to get you started. Email marketing carries a bad reputation – most of us don’t even know where to start. It can be scary but it doesn’t have to be. That’s why we decided to put together a simple beginner guide to get you from 0 to your first 100 subscribers, quick! Get ready to experience a breakthrough in your business.
People check emails every-single-day! Email marketing isn’t going anywhere but trends are ever-changing. Always be on the lookout for the next big thing to stay up to date.
There goes the fact that the number of friends on Facebook barely matters. The number of followers doesn’t yield any significant advantage to your revenue. If you want to take your business to the next level, stop focusing all your time and efforts on social media marketing and invest in email marketing instead.
Why do we put so much emphasis on optimization? There is nothing worse than picking a provider that won’t optimize for a specific platform correctly. Subscribers have high standards and if something doesn’t look right they won’t hesitate to click the unsubscribe button. The easiest way to stay on top of things is to take your time and do research about email provider’s services properly.
Choose Your Email Provider
Are you ready to make a positive change? Choose an email marketing service provider based on your budget and goals. Working hand-in-hand with an email marketing provider can save time, and you’ll benefit from professional email templates and additional features that will help you create engaging email campaigns. Please don’t buy email lists – always think quality over quantity. As listed below, many email marketing providers will cost about the same price in order to stay competitive – the good rule of thumb is, less expansive equals more limitations. Below you’ll find very basic starter plans to help you get started! We categorized them from “on-the-budget email providers” to “more expansive options”. By any means pick whatever suits you and your business, but MailChimp is still the leading email provider out there.
12,000 emails / month
Multi-user accounts, Guides and tutorials, Email and Chat Support (First 30 Days Email Only), Email Campaigns, Landing Pages, Pop-up forms, Postcards, Google Remarketing Ads, Facebook Ads, Instagram Ads, Marketing Automation, Abandoned Cart, Product Recommendations, Order Notification, Welcome Emails, Date-based Automations, Segmentation and Targeting, Basic Reports, A/B Testing
Enter your title1-1,000
12,000 emails / month
Email Support, Video Tutorials, 24/7 Email Support, Drag & Drop Editor, Rich Text Editor, Built in Photo Editing, File Manager, Mobile-friendly email newsletter, Landing Pages, Pop up Forms, Embed Forms, Subscriber Management, Advanced Segmentation, Unsubscribe Page Builder, Email Automation, RSS Campaigns, A/B Testing, Email Campaigns Reports, Domain Authentication , Multi-User Accounts, User Permissions, Integrations, API
Mobile Friendly, Email Templates, Email & SMS Personalization, A/B Testing, Advanced Contact Manager, Customizable Sign-up Forms, Workflow Editor, Pages Tracking, Unlimited Automation Workflows (up to 2,000 contacts), Real-Time Reporting, Phone& Email Support, API & Plugins
Landing pages (Basic), Workflows, Tags, Autoresponders
Up to 1,000 Contacts
24/7 Customer Support
50MB CDN Media Hosting, A/B Testing, Autoresponders, Geolocation, Social Integration, Exclusion Lists, Segmentation, Recurring Campaigns, Ready made Templates
List-Building Tools, Customizable Templates, Pop-up Forms, Tracking & Reporting, Image Library, 1GB File Storage, Marketing Calendar Email scheduling, Contact List Import, List Segmentation, Facebook Lead Ads, Apps & Integrations, Mobile App, 1 User, Customer Service Support, Learning Resources
Craft The Perfect Email
How do you decide whether you want to be crafting long or short emails? That ultimately depends on your strategy and your end goal – are you raising awareness or driving traffic? If you simply want to introduce a new product or highlight a new feature you might want to opt for a short email. But if you are looking to drive traffic to your website you should fill your email with valuable, relevant, and educational information that your audience can benefit from. That way they are more likely promoted to click-through to learn more about what you have to offer.
First and foremost, ask permission to drop into people’s email inboxes! There is nothing more annoying than spam emails that your audience isn’t necessarily interested in reading. Clearly paint a picture and set expectations so your audience has a clear understanding of what they are signing up for – how many emails can subscribers expect in a week, what kind of emails will you be sending them, and most importantly how will you serve them! Make sure to add contact details of how they can get in touch with you – social media links, website, and phone number.
TIP: Have an email signature – not only email signature portrays professionalism, but it also provides instant brand recognition for your company.
Behind The Scene Works
How many times have you heard someone say; “People don’t like to be sold, but they love to buy.” – Jeffrey Gitomer. I’ve heard this at least 1,000 times. That’s why it is important to establish Know, Like, Trust principle right off the bat. People buy from people who they know, like, and trust. It all comes down to letting your guard down and showing your personality to the world. The only way to do that is to share something about you and your business – vulnerability works.
People are more likely to purchase something when they feel they’ve invested themselves in a product or a service. Give before you receive – give your customers a reason to hit the subscribe button (give them hints that more sales are foreseen in future).
TIP: Paint a story of what inspired your new collection.
Test Your Success
Email marketing is extremely effective in seeing what works and what does not. You can test everything if you wish to do so. A/B testing is a great way to optimize your messages. We suggest starting small – test one thing at a time to get the best results. For example Personalization (“Mr. Hall” vs.”Peter”).
Are you wondering how to A/B test? Most of the email providers have A/B testing available as part of their plans.
The Meaning Of Results
There are 5 things you should know by heart if you are willing to give email marketing a shot.
- Opens: Percentage of contacts that opened your email
- Click-through rate: Do people actually engage with the content in your email?
- Bounce rate: Watch out for invalid email addresses, a full inboxes, or out of office statuses
- Spam: Individual reports your email as unwanted
- Opt-out: Unsubscribers
If this article did not convince you to start email marketing I am hoping this will. “Email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.” (Campaign Monitor) Email marketing continues to outperform other digital marketing channels including social media and pain channels.
Go on get started! Start small – one foot in front of the other. Don’t compare your journey to someone else’s middle, concentrate on your journey and the steps you are taking to get to where you want to be in 5, 10, or 15 years. Success doesn’t happen overnight, the same goes for email marketing. Focus on providing value instead of longing for instant email fame. Everything worth having takes time and small steps in the right direction. With that said, what email service provider will you choose?