Effective Halloween Marketing Ideas

The origin of Halloween started as an ancient Celtic festival to fight of ghosts. Nowdays, Halloween is celebrated all over the world and to some degree it is considered a day of free candy.

Halloween will be here before you know it, we put together a quick guide to help you boost your online business.


It’s time to give some candy to your online visitors.

October 31st kicks off the highest sales season of the year. Here are a few ideas to help you succeed during the busy holiday season.


Sale might not be enough to get your customers excited anymore. Think about unique ways to attract your customers and guide them to the end of the purchase process. What makes your audience tick? Free gifts? Most likely!

Incorporate the word “FREE” to generate buzz among your customers and promote interest to purchase.

Use freebie deal on your homepage or right before the checkout to catch your customer of guard at the last minute. 

Shopify: Freebies by Brickspace LabFreebies by Brickspace Lab – offer free products that meet a minimum order size & free gifts to customers who purchase a select item.

For more information on how to get started with CustomCat Shopify, check out this article.

Price: $8/month

WooCommerce: WooCommerce Multiple Free Gift Plugin – offer free products or gifts to your customer when they purchase a product from your store.

For more information how to get started with WooCommmerce check out this Getting Started with WooCommerce in WordPress article. 

Price: FREE 

E-gift Cards

Send Halloween e-gift cards to your loyal customers.

Gift cards encourage your customers to come back for more because they know they can save money

Add a second coupon for 10% OFF  to the mix. 

Happy customer = happy seller.

Shopify: Gift Cards, Loyalty & Rewards by GiftWizard

  • Gift cards
  • E-gifts
  • Reward loyal customers

Price:  $12.99/month


  • Sell gift cards of any amount

Price: $8.83 / month


During holiday season customers are looking to save. Create promotional material for the upcoming season.

Here os a 4-STEP guide to properly execute your holiday emails. 

  • Build hype around the promotion 
  • Introduce the promotion 
  • Send countdown remainders 
  • Add additional dicount at checkout

Check out the top promotional email platforms here 

Holiday Blog Feature

Blog about Halloween gift ideas, many people tend to spend more time online, before the holidays, looking for gifts for family or friends.

Research holiday keywords to see what keywords will be the most relevant to your online store.

Blog posts that organically reach your audience will have a positive effect on sales. Consumers love to be in the driver’s seat, they don’t like to be sold. 

Check out the Google Trends to see what’s trending. 

As Halloween quickly approaches double check your SEO keywords to increase your probability of being seen. 

User-generated Content

USer-generated content builds trust. USe a visually appealing platform – Instagram. User-generated content has a potential to go viral. 

Upsells & Cross-sells

Upsells and cross-sells are a big deal in the online business. “In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase.” Upsells and cross-sells will most definitely bring you an extra revenue during holidays. 

New Holiday Collection

Create a holiday collection for your online store. Add products and designs that are relatable to Halloween.

  • Starbucks Pumpkin Spice Lattes
  • Festive Sweaters
  • Candy Bars
  • Fall-Weather
  • Halloween Memes 
  • Spooky Artwork 

Add a bit of festive touch to your logo to show off your Halloween spirit.

Too much alternation may have a negative effect on your business. Make sure logo still stays recognizbale to avoid confussion in branding.

Everything in moderation.


Engage your audience with unique hashtag to get people involved in holiday shopping. 

Halloween Themed Product Names

Create new product designs and incorporate Halloween themed product names to  evoke the feeling of Halloween spirit. Customers appreciate little festive touches that make the shopping  experience memorable.

Design Inspiration

White Mug CC $3.50 CC Lite $5.50
Baby Onesie 12 Month CC$10 CC Lite $12
G200 Gildan Ultra Cotton T-Shirt CC $6 CC Lite $8
NL6931 Next Level Ladies' French Terry Scoop CC $16.40 CC Lite $18.40
NL6931 Next Level Ladies' French Terry Scoop CC $16.40 CC Lite $18.40
88VL Anvil Ladies' V-Neck T-Shirt CC $11.51 CC Lite $13.51

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