Weddings are becoming very commercialized. But for ecommerce businesses, it’s a significant win.
Planning a wedding in the 20th century comes with many social standards, including the portrayal of material things, when it comes to planning the big day.
Expensive details not only include over the top centerpieces, but personalized gear and/or gifts for all stages of the wedding journey.
From engagement mugs to honeymoon swag, I can assure you there is a want for personalized apparel for every moment.
For an ecommerce seller, this is good news. You can design wedding apparel for couples who want their gifts or items to be more personal.
That’s a good question. It’s never too early to add bachelorette, bachelor, or wedding designs to your online store.
People are getting married 365 days a year, but you should know that there is a season for everything.
Peak wedding season starts in May and ends in October. According to Wedding Wire, the popular wedding months are (ordered from most to least popular) October, September, June, May, and August.
Fall themed weddings have become more prevalent in recent years thanks to the cozy vibe, changing colors, and warm but crisp air.
Couples are feeling more inclined to host their wedding during the not so crazy hot months, depending on the location they choose.
Wedding journey events (stages)
If you don’t know much about weddings, let me give you a load down on how things in North America work.
- Engagement Party – Not everyone has an engagement party, but many couples do. It’s the perfect time to announce the upcoming union of two people to family and friends. Some couples like to keep the budget low and opt for an unofficial, no fancy clothes, come as you are a type of party. Perfect time to rep “Just Engaged” t-shirts.
- Bridal / Couple’s Shower – Depending on what the couple decides, it is either an all-female celebration or close family and friends of both sides. Whoever hosts the party is likely to hand out party favors as a kind gesture and thank you from the bride. Usually, it can be anything from small treats to mugs.
- Bachelor / Bachelorette Party – This is your most significant opportunity in terms of swag. According to Wedding Wire, the average cost of a bachelorette party is $350 or more. According to a study, more than a third of bachelorette parties include favors and/or customized gear, such as t-shirts, ball caps, temporary tats, and more.
- Rehearsal Dinner – A relaxed rehearsal dinner before the event might be exactly what some couples need.
- The Wedding – The day of comes and goes in the blink of an eye. Pre-wedding jitters and preparations can take a toll on the bride, groom, or both. You can design products like mugs and beer stains to keep the wedding party hydrated.
- Honeymoon – The bliss of being newly married is in full swing. A majority of couples opt-in for romantic destinations with beautiful beaches and exotic foods. Honeymooners that seek destinations near water don’t usually need a ton of clothes. Generally, they will pack for a few fancy dinner outfits, but everything else is an open book. Think about adding tank tops, ball caps, coolers, tote bags, stainless steel water bottles, and travel luggage tags.
Bride-to-be design ideas for your store
- New bling/ring/rock
- Champagne sipping
- Bride-to-be bliss
- Fiancée feels
- Relationship statuses: Engaged AF/Married
- Matching tees
- Personalization: Est. ______
- Commitment symbols: Infinity symbol
- Miss to Mrs. and/or Girlfriend to Fiancée
- Drawing of pinkie finger with a ring
- I said (YAAASSS / YES)
- He finally proposed.
- I need a planner, we are getting married.
- Destination wedding
- I do crew/bride tribe
- The knot
Make sure to check out our post about Personalization, so you are ready to set to introduce your products to everyone who is in this stage of life.
I hope this blog post inspired you to create some catchy wedding apparel designs. We’d love to hear from you. What do you plan to design next?
Also, don’t forget to check out one of our top-performing blog posts of all time: How to Start Your Own Clothing Line Business. Thanks again for reading! Let’s slay.