Behind The Scenes: The Holiday Reveal Party

You might think that get everything ready was a no-brainer, however, we put a lot of thought into presenting you with a splendid holiday party scene. If you have been with us for a while you know we’ve never done anything like this before. November 9, 2018, will go down in history as the first Facebook Live Holiday Reveal Party since CustomCat’s very beginning.


Why did we decide to go LIVE? 

We wanted to get you the first-hand look at the new products and give you the opportunity to ask real-time questions. First and foremost THANK YOU goes to each and every one of you for tuning in, we are always challenged to continue sharing new products with you. After all, that’s what we like to do, help you grow your sales. We hope that all your questions have been answered, if not we apologize, however, you can hop on over to check out our blog posts to learn about the products in more detail. Here are the links to help you get started: 


Santa AKA Mike

1. What are you know for? Turning coal into diamonds.

2. How did you feel about being chosen as “THE ONE”? I wasn’t surprised. I kept my eyes on the prize and trained hard my whole life.

3.  If Santa and Grinch got into a battle who would win? and why? Santa, of course. He kills him with kindness.

The Scene

Location / Set 

There were a couple of different rooms that we had the opportunity to choose from, however, there was only one that made sense to us.  The Brick Room. Brick walls are full of character so it was a no-brainer. 

Light & Sound  

There are many aspects that go into creating a visually appealing video – we are no experts but we tried our best. Lightning and sound were the main key factors that almost had us switch to a different location. We encountered various problems during our trial period, which to our hectic pre-holiday schedule, was the night before LOL. While we were checking the sound we experienced a loud echo. Ugh, filmmakers worst nightmare! Ain’t that right. The only way to get rid of the echo was either move the entire set elsewhere or hang a sheet over the area where the echo was coming from –  in our case it was the staircase. We opted out for the trap because we put so much time and effort into setting up the perfect scene.

Props Needed

Kudos goes to our fantastic creative team for getting everything ready in time. They did it all, from Canvas to Christmas tree ornaments. Every product had its own place and purpose. Thank you!


The fireplace Canvas was originally meant to be posted on a floor against the brick wall to stimulate the feeling of the actual fireplace, although many of us loved the idea we decided to put the fireplace on the wall instead. Simply because 3 wall-art pieces looked better than two!


Let’s not forget about the famous oh mighty Santa’s FUEl.. 


Social Media

Social media was a no-brainer, we love our Facebook fans and we wanted to give you guys the first dibs on our newest products.

Here are the stats of The Holiday Reveal Party. The stats were astonishing. It was more than we hoped for and for that we thank you!

stats .png

How did we do?

We get it, time is precious and so is yours, so I have a question for you. Would you like to see more of this type of content in near feature?  Please let us know, we want to make sure that we continue to provide you with the best tools to help grow your business. 




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