Onesie Selling Guide

Equip your store with baby essentials that your customers will love. Moms-to-be and new mommas shop a lot! Instagram micro-influencer moms are sharing their favorite products left and right. Like anything else, expecting mommas and new moms tend to stick together. A tribe is a powerful group of people with the same interest that can help spread your business further than you ever imagined. Let’s get to work!

Specifically, in theU.S. many women are waiting longer than ever to have their first child. Over the years many women have decided to have children later in life allowing them to focus on careers instead.

In 2016, for the first time ever, there were more women in their early 30s having babies than women under the age of 30 according to the U.S. Department of Health and Human Services.

“The average age of fatherhood has increased by three-and-a-half years in the past 44 years, from 27.4 to 30.9 years.

The reason is simple: contraceptives – people have the freedom to choose when they want to have babies. Babies are expensive and couples want to make sure they are well-off financially before they welcome their first baby.

Trends

In general, mothers (both old and young) are more price-conscious than women who don’t have kids. It makes sense, they have more mouths to feed. Therefore, moms are more likely than average consumers to use their smartphones to search for the best deals before they pull out their credit card to purchase a product.

Put yourself in the shoes of expecting moms or new parents. Their pre-expecting hectic lifestyles got even more frantic. Let expecting and new mommas know that they can shop from the comfort of their home.

Suggestion: The cost of shipping is the number one barrier to buying things online – how many people have you heard say this? I am sure quite a few. Guys, offer free shipping. According to Statista, clothing makes up the most abandoned category in digital shopping carts by internet users in the United States as of March 2018. In fact, one of the main key factors consumers abandon their carts is because of unexpected cost. The key to new moms hearts is transparency even if you charge for shipping. Let them know upfront.

Products

We offer a variety of baby products that you can market to your customers.

6M Onesie

Material: 100% Spun Polyester

Price: $10

Suggested Retail Value: $20

Recommended Age: 6 Months

Features: 3 Snap Closures

Decoration type: Dye Sublimation

Sizing: One Size 

Available Colors: White 

12M Onesie

Material: 100% Spun Polyester

Price: $10

Suggested Retail Value: $20

Recommended Age: 12 Months

Features: 3 Snap Closures

Decoration type: Dye Sublimation

Sizing: One Size 

Available Colors: White 

24M Onesie

Material: 100% Spun Polyester

Price: $10

Suggested Retail Value: $20

Recommended Age: 24 Months

Features: 3 Snap Closures

Decoration type: Dye Sublimation

Sizing: One Size 

Available Colors: White 

Baby Bib - Sublimation

Material: Soft polyester fleece

Price: $8.50

Suggested Retail Value: $18.50 

Recommended Age: Newborn to 36M 

Recommended Care: Washable on gentle cycle & dryer safe (low heat tumble) 

Not Recommended: Ironing

Sizing: One size 

Available Colors: 

Infant Terry Snap Bib

Material: 100% cotton terry

Price: $12.58

Suggested Retail Value:  $22.58 

Features: Two reinforced snaps at back of the neck

Dimensions: 9 inches wide x 8 inches long

Decoration Type: Embroidery

Sizing: One Size 

Available Colors: 

For Infant Terry Snap Bib please follow Embroidery Design Guidelines & Best Practices 

The fun doesn’t stop there! Expecting moms love thoughtful surprises. Something to make them feel appreciated and loved. Your target market doesn’t have to be just moms, a soon-to-be father can surprise a pregnant mom with a piece of jewelry that says “I love you”. Jewelry is the gift that keeps on giving. It can truly make someone’s day no matter how good or bad their day is.

Circle Necklace

Material: Silver plated pendant with a gloss finish

What’s included: 20-inch necklace chain 

Price: $5.33

Suggested Retail Value:  $15.33

Design Size: 1 inch diameter

Bezel size: 1-1/8 inch diameter

Sizing: One Size Fits All 

Available Colors:

Square Necklace

Material: Silver plated pendant with a gloss finish

What’s included: 20-inch necklace chain 

Price: $5.33

Suggested Retail Value: $15.33 

Design Size: 1X1 inches

Bezel size: 1-1/8 x 1-1/8 inches

Sizing: One Size Fits All 

Available Colors:

Rectangle Necklace

Material: Silver plated pendant with a gloss finish

What’s included: 20-inch necklace chain 

Price: $5.33

Suggested Retail Value: $15.33

Design Size: 1X2 inches

Bezel size: 1-1/8 x 2-1/8 inches

Sizing: One Size Fits All 

Available Colors:

Last but not least, say hello to comfortable and convenient maternity tops. Moms eat for two and for that reason maternity clothing is preferred around the 2-4 month mark.

Material: 100% combed ring-spun cotton jersey

Base Price: $16.65

Suggested Retail Value: $26.56 

Available Colors:  White 

Sizing: S, M, L, XL, 2XL, 3XL

Artwork Dimentions:  

Left Chest

  • Small 4.02 x 4.83
  • Medium 4.22 x 5.07
  • Large 4.44 x 5.33
  • XL 4.68 x 5.62
  • 2XL 4.95 x 5.95
  • 3XL 5.25 x 6.31

Full Front

  • Small 12 x 13
  • Medium 12.59 x 13.64
  • Large 13.24 x 14.35
  • XL 13.96 x 15.13
  • 2XL 14 x 16
  • 3XL 14 x 16

Default Front

  • Small 12 x 12
  • Medium 12.5 x 12.5
  • Large 13 x 13
  • XL 14 x 14
  • 2XL 14 x 14
  • 3XL 14 x 14

Design Inspiration

Thanks to the entertainment industry and social media, pregnancy has become a public experience. 

Some women love the sympathy over their aching backs and some want to be treated as normal human beings. It is up to you to choose what characteristics you want to target. 

  • Baby LOADING…
  • I am with a human 
  • I charge foot rubs to touch my belly 
  • Pregnant AF
  • Nobody calls my momma fat!
  • Oops, it happened again! 
  • I am pregnant, not ill
  • Little fella on the way 

Random Cravings

  • Gimme all the Twinkies
  • Baby – “I am hungry!” Mom: “Mee too!”
  • I miss beer

Food Aversions

  • Do not put _____ in my sightline or I will throw up

Exhaustion

  • I am pregnant, What’s sleep?

Bathroom Trips

  • I am pregnant, I pee a lot
  • You ain’t my friend unless you pee your pants
  • To pee, or not to pee that is never the question

Emotions

  • Oh look, I am crying again
  • If I need advice, I’ll ask for it
  • Keep your comments to yourself
  • Do not argue with me, don’t you see I am pregnant
  • I am pregnant, not stupid 
  • Next mood swing in three, two, one…
  • Blame the hormones!

Pet Comparison

  • Babies ≠ Puppies 

Love

  • I am in love with my little peanut
  • I am in love with a human that I haven’t met yet

Anything from milk to naps will do. 

  • My momma needs a nap
  • Mommy’s young lady 
  • Momma’s boy
  • Future ________ like my mom and dad
  • Homemade

Milk

  • I drink until I drop
  • Milk-stache  
  • I am always up for more milk 

Poops

  • Shits & Giggles
  • It wasn’t me, my fur sister farted! 
  • All I gotta poop no matter what 

Naps

  • Milk, Cuddles & Naps 
  • Nap Monster
call to actions
  • Dress up your baby in style! 
  • Who says babies can’t style? Get a cute onesie for your newborn, today!
  • Show off your precious little one in style. 
  • Let them style while they cry. 
  • Fashion & Babies, it doesn’t get any better than that. Shop today! 

Recent Posts

Stay up to date! Sign up for our newsletter to receive updates on all things CustomCat!

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on pinterest
Pinterest

Leave a Reply

Close Menu

Login or Sign Up

This option is only available on the main CustomCat website.
Follow this link to be redirected to customcat.com. 

Subscribe to the Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.