Customers are hungry for more video, which explains why Facebook and Youtube keep growing year after a year.
Nowadays, customers rather watch a video about a product than read about it, which is partially due to the growth of mobile and the increase of on-the-go streaming.
As an e-commerce business you should think about incorporating video content to your marketing strategy to stay afloat among your competitors.
According to Animoto study, “Customers are nearly 50% more likely to read email newsletters that include links to a video.” – that was in 2015. Today, video is the standard.
Video content creation can be intimidating, that’s why we put together a guide with tools to help you record and edit videos in no time.
Here are some excellent and affordable tools that you can use to create social media videos in minutes.
iMovie is basic editing video software that does the trick. Among many editing functions (transitions, narration, filters, and more) iMovie is easy to use, however, advanced editors may find this app limiting.
Price: Free – (480p resolution, 1 user, standard library, popular themes)
Additional pricing available.
Lumen transforms articles and blog posts into videos in minutes. Want to summarize your article in a fun way? Lumen5 does just that – transform boring text into informative and engaging videos that can be shared across social media channels.
Final Cut Pro for (mac)
Final Cut Pro is hands down the best editing software for Mac. Final Cut Pro is a powerful editor where you will get the most for your money. This editing software has everything you’ll ever need to produce high quality videos.
Hitfilm Express 9's (mac & PC)
Includes features like animation key-framing, motion blur, enhanced preview options and more, if that sounds like something you would use, give it a try.
There are plenty of options to choose from. Some are FREE and some are pricey. How to choose the right one?
THERE ARE TWO IMPORTANT QUESTIONS THAT YOU NEED TO ASK YOURSELF
Will your videos earn you money on a consistent basis? Consider paid software.
Unsure? Use FREE program/app to satisfy your creative needs.