Social Media Video Tools for Marketers

“Stunning video content can really help boost conversions and ROI for your online store.” – Oberlo 

Customers are hungry for more video, which explains why Facebook and Youtube keep on growing year after a year. Nowadays, customers rather watch a video about a product than reading about it, which is partially due to the growth of mobile and the increase of on-the-go streaming. Your e-commerce business must put out video content to stay afloat among competitors. It’s the norm, customers don’t expect otherwise. According to Animoto study “Customers are nearly 50% more likely to read email newsletters that include links to a video.” – that was in 2015! In 2018 customers expect embedded video in monthly newsletters, which can be skimmed quickly and get on with their lives. 

Creating a content video can be intimidating but today’s tools make it easy to record and edit videos for your e-commerce site and social media as well. In this article, we’d like to share two cents of our research to help you create engaging video content. 

Listen, you don’t have to get in front of the camera to produce high-quality video content. Does that make you feel better? Good, I am glad! Here are some excellent & affordable tools that you can use to create Facebook and Instagram videos in seconds, well sort of 😉


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Price: $49.95

Snagit is a little pricey, although useful for process explanation or creating marketing material in high definition. Simply record your screen and edit (arrows, text, and numbers). This state of art technology lets you go above and beyond ordinary screenshot. 

Pros: Go beyond ordinary screenshots to explain a process…etc.

Cons: Price


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Price: Free

iMovie is basic editing video software that does the trick when you shoot high-quality video and photograph high-resolution photos. iMovie lets you import images and videos that can be combined together into a video. iMovie also has editing functions – transitions, narration, and filters. 

Pros: Easy to navigate 

Cons: Advanced editors may find this app limiting 

Lumen 5

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Price: Free (480p resolution, 1 user, standard library, popular themes) + additional pricing available 

Lumen transforms articles and blog posts into videos in minutes. Lumen takes your article and summarizes the content which is then matched with a photo, video, and music relevant to your content. It’s an easy way to take a blog post and transform it into informative videos that can be shared on social media channels. 

Pros: Summarize blog posts into interactive videos

Cons: None

Final Cut Pro (macOS)

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Price: $299.99

Final Cut Pro is hands down the best editing software for Mac. Final Cut Pro is a powerful editor where you will get the most for your money. This editing software has everything you’ll ever need. 

Pros: Apple Users 

Cons: Expansive

Here are other editing software that we liked: 

Hitfilm Express 9’s (FREE) 

Includes features like animation keyframing, motion blur, enhanced preview options and more, if that sounds like something you would use, check out the link for more information. (mac + PC) 

Corel Video Studio Pro 2018 (63.99)

Beginner friendly. (Windows) 

There are plenty of options for video editing platforms, some cost nothing and some go up to high thousands. How to choose the right one? 


Will your video work earn you money on a consistent basis? Consider paid software.

If you are just planning to test out the video waters? Use FREE or cheaper platform to satisfy your curiosity and creative needs.   


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