4 Strategic Ways To Promote Online Business

In today’s technology age there is a number of ways to promote your ecommerce business and strategically tailor your product to a targeted audience through a variety of means.

Here are the TOP 4 marketing techniques that are easy to implement on any budget.  

Social Media

The web connects users in their homes and workplaces creating business transactions. 

According to Social Media Today, “The amount of time people spend on social media is constantly increasing and a majority of time spent is on a mobile device.

The average person will spend nearly two hours on social media every day, which translates to a total of 5 years and 4 months spent over a lifetime.” Social media is your leverage to successful ROI. 

Partnerships

Content marketing is one of the best ways to promote your brand. People buy on emotion and justify the purchase by logic.

Your best bet is to connect with successful Instagram influencer with a large or small following to help promote your business. With the right partnerships, benefits are endless. 

Partnerships can help introduce your brand to a new audience, which will increase visibility and strengthen the value of your brand. Pick a social media influencer whose core values align with your brand core values for successful relationships.

Podcast

According to The Mission “Podcasting has come a long way since the first podcast hit the web in 2003. In 2009, only 9% of Americans listened to podcasts.

Today, that number is nearly 40%, with 24% of total Americans listening to a podcast monthly. That’s nearly 60 million people. And the percentage of people listening to podcasts is going up.”

Podcasts are excellent mediums for brands who are looking for exposure. Podcasting engages the audience during their day-to-day activities; cooking, cleaning, and/or driving.

Accordingly to Convince & Convert with Jay Baer; 85% of listeners hear the entire show or most of it. Diversify with podcast advertising to create a buzz around your brand.

Email

Email promotion is a widely known tool to promote a new business.

The subject line has to generate curiosity among the customers to click on the email itself. The purpose of the email is to convert, educate, or inspire. 

Call to action should be concise and clear. Steer away from lengthy and confusing sentences. 

Successful business runs on a sense of urgency. Add a deadline to push a customer to take immediate action. 

There is no one-size- fits all, use your imagination and conduct thorough research to properly execute your email marketing strategy. 

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