Key speakers: Learn from the best of the best.
- Michelle Gass – Chief Executive Office at KOHL’s
- John Furner – President and CEO at Sam’s Club
- Tom Lewand – CEO at Shinola
- Karalyn Smith – Chief People Office at Sephora
Los Angeles, CA – January 28-29
- Integration of OmniChannel into and eCommerce Strategy
- Pursuing the Right Customers through Paid Advertising
- Managing Content in eCommerce
Tokyo, Japan – January 28-29
- It features more than 120 top solutions, ready to help your business succeed.
- With over 60 sessions covering various topics and trends.
Webwinkel Vakdagen
- Connected Retail: Bringing Offline & Online Together – Zalando
- The Customer is a relationship, not a transaction – Walt Disney
- What is content marketing? – Vice
- Are your customers real? How fraud degrades growth – Ravelin
- Others: McDonald’s, ING, Deloitte, KLM, and more.
Future of Retail & E-Commerce
- Omni-channel customer experience
- Conversion Tunnel
- AI Knowledge
- Customer Reviews
- Price Automation
- SEO
- Think local!
The Program is not yet available but here are the topics that this conference may include:
- Development of a new ecommerce website or strategic digital initiative
- Social media marketing
- Something you’ve done with a channel partner to collaborate and grow sales using digital
- A process improvement you’ve made that relates to e-commerce or web marketing
- Any process you’ve automated – for example, through artificial intelligence, blockchain, or other resources that remove manual processes
- Small improvements are also worth sharing
- Competing effectively in the world of Amazon
- Mobile engagement
- Managing content in ecommerce
- Targeting and personalization
- Integration of omnichannel into an ecommerce strategy
- How HP uses megatrends to look to the future of business and ecommerce
- The payments panel
- Loyalty Beyond Discounts – How To Build & Scale Up A Brand Through Engaging Content & Product Stories
- Agile Content Creation To Drive The Customer Experience
- People vs Process: The importance of culture in customer experience
- How to better structure your customer data for personalization to go beyond basic product recommendations
- How to build a winning brand and become #1 in its niche
- How can you tell your story and create something with a lasting impact to grow your business?
- How to unlock premium value across your omnichannel ecosystem to develop meaningful relationships between your brand and your customers
- How can you create much more personal and “human” experiences across moments, channels, and buying stages?
- Personalization as the core driver f how you do marketing – What do you need to focus on now to turn the future into a reality
- Marketing local while going global – How to overcome issues of culture, language, data regulation, and a host of other factors to establish yourself and build a loyal customer base
- The road to 2025 – How to reinvent your physical and online store and supply chains to meet digital consumer needs
- Identifying and selecting the right fulfillment partners
- Case studies in personalized marketing
- The future of social commerce
- Engaging customers through next generation mobile experiences
- Voice-enabled commerce
- Measuring and exceeding customer expectations
- Rick Bingle – REI: The Omnichannel Supply Chain – Beyond Optimized to Margin
- Deanna Kaufman – FedEx Services: Master Class Workshop: Getting Both Arms Around the Ecommerce Returns Beast
- Greg Mack – Best Buy
