Turn Fitness Industry Trends into POD Success

Starting any business requires demand and a market gap. Fitness market is ever-changing similar to everything else. Start with conversations – what do people talk about? Pay close attention to keywords that are being mentioned. Connect the dots by combining keywords and your own market research.  

Once you find a niche that you want to pursue, put yourself in the shoes of your audience. What do you think motivates someone to exercise and pursue a healthy way of life? Once you have answered that question, investigate further. Why does someone use this method of exercise? Once you uncover the primary & secondary motivations to why someone would exercise you can start creating a product that will align with your audience’s beliefs and values.

January is almost over, will fitness resolution prevail or fall short? That is a question that many of us will ask ourselves at the end of the month. Each year ACSM, the largest sport medicine and exercise science organization in the world releases a list of trending wellness and fitness go-to-things. Some of the top 2019 fitness trends mirror 2018 trends such as wearable technology, group training, high-intensity interval training, fitness programs for older adults, bodyweight training, yoga, functional fitness training, and more. Although there is a ton of overlap there are new emerging trends that I’d like to cover with you. Are you ready get your fitness merch company up and running? Do yourself a favor and read this.

Fitness & Wellness

Personalized Meditation

Our minds can be used as a tool to live the life we imagined. Meditation can be integrated into our daily lives. Many mainstream gyms offer meditation classes. Mind-body practice doesn’t have to end with a classroom. It goes beyond structured practice. Mindfulness can be practiced at home or on-the-go. You can find pleasure and a sense of mindfulness in any activity – cooking a favorite meal, performing a favorite workout or decluttering a house. Meditation comes in all shapes and sizes. It’s becoming more common for each individual to have their own meditation practice.

Search Term: Meditation, Worldwide, Time Range (2004-present), Category: Health

Restorative Exercise - Yoga

The yoga continues to grow by inviting individuals of all physical and mental levels to give it a shot. Yoga community doesn’t judge and encourages mind-body and soul experience. People join the yoga community for a variety of reasons – improve flexibility, stress relief, general fitness, improve overall health, and physical fitness. According to Statista.com, “Revenue of the yoga industry in the U.S. is projected to amount to around 11.6 billion U.S. dollars by 2020.” That’s a significant increase from 2012 when the yoga industry was barely hitting seven billion dollars in revenue.

Search Term: Yoga, Worldwide, Time Range: (2004-present), Category: Health

Home - Bodyweight Workout

Home workouts are becoming increasingly popular because they encourage long-term wellness routines. Nowadays it is extremely easy to perform workouts at home thanks to online fitness platforms – free content and paid subscription plans.

Search Term: Body Weight Workout, Worldwide, Time Range (2004-present), Category: Fitness

Digital Detox

We are increasingly becoming dependent on our tiny screens – it’s sad because we know it too. Some of us aren’t quite ready to put the phones down and engage in real-time conversations, however, we are collectively taking a steps forward by downloading detox apps that limit our screen times. There is also an increasing number of retreats that offer digital cleanse programs where phones or any electronic devices are prohibited. These retreats focus on staying present and enjoying the moment. 

Search Terms: Digital Detox, Worldwide, Time Range (2004 - present), Health

Fit Family

Fitness and health are always in front of our radars, thanks to the internet! We are increasingly seeing the effects of poor health choices and habits that are causing and aiding various health diseases. Parents are seeing the benefits of instilling healthy habits to kids lives early on – taking the dog to the park, hitting a trampoline bounce center, or shooting hoops in the backyard to get their kids moving.

Ample Sleep

Too much or too little sleep can be harmful to your well-being. Researchers from Greece have found that; “Both short and long sleepers had a greater risk of developing or dying from coronary artery disease or stroke.” People tend to have a love-hate relationship with sleep. You either sleep good or you don’t. You can make designs that appeal to both perspectives. 

Search Term: Sleep, Worldwide, Time Range: (2004-present), Category: Health


Fitness and nutrition go hand in hand. Here are 2019 nutrition insights to help you decide if you want to pursue only fitness niche or combine the two. Similarly to fitness, a diet that works for one individual might have different effects for another person. Predictions are just that, nothing more or nothing less. Here are a few things that people search for and the buzzwords they are using. 

Plant - Based

A plant-based diet has consistently been making headlines for a past couple of years. Those who enjoy a plant-based diet are found to have lower cholesterol and blood pressure levels and a lower risk of cardiovascular disease, stroke, cancers, type-2 diabetes, and insulin resistance. Plant-based diets not only helps one to live a healthier and happier life it also impacts our environment in a more sustainbale way. 

Search Term: Planted Based, Worldwide, Time Range (2004-present), Category: Food & Drink

CBD Oil - Oil Infused Food & Drinks

CBD has exploded in popularity thanks to a wide range of health benefits. Legal barriers are being removed, market analysts estimate that the global CBD oil market will grow to almost $2.7 billion by 2022. Americans are identified as the highest contributors to the CBD market across the globe. Look around – we’ve been seeing more pop up stores that offer CBD oil products for sale. CBD oil has also made its way into our day to day lives by inducing our favorite smoothies, cockatails, and coffees. 

Search term: CBD Infused, Worldwide, Time Range (2004-present), Category: Food & Drink

Best Selling Workout Products

Here are a few best selling items from CustomCat’s product catalog that you can add to your product list right this second.

791 Augusta Youth Wicking T- Shirt
20 oz. Stainless Steel Water Bottle
Port Authority Travel Sports Duffel
Sport - Tek Sleeveless Performance T- Shirt
Sport - Tek Warm - Up Track Pants
Sport-Tek Ladies' Moisture Wicking Electric Heather Racerback Tank
Boxercraft Women's Leggings

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